This month's
Free Trend Report 🙌

 One trend report, each month.
For TrendWatching platform members who are on the Seekers plan.

 

August 2026

THE
ALPHA BRIEF
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This free mini-trend report (which was published earlier as one of the many reports available to our paying members) explores the many innovations coming to market tailored to GENERATION ALPHA.

From LEGO personalising sets from a child's build history to Spotify handing kids control of their own listening profile.

What will you dream up? 

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