Check out all new features coming your way 🙌

circle_image_eyes
TrendWatching Roadmap

Q2 2025

About

TrendWatching is your own exclusive Trend Intelligence Platform.
As one of the world's leading consumer trend firms since 2002, we're keen to bring you trend-driven business opportunities from around the world. 24/7.

Story

Story

TrendWatching is no traditional trend firm: it’s our mission to guide and inspire organizations and business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to turn trends and insights into innovations that benefit all, not the few.

How? Our teams, from London to Singapore, relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 100s+ spotters in over 60 countries and numerous AI-tools.

In fact, with AI* opening up incredible opportunities to conduct continuous trend research and initiate autonomous trend-driven innovation, we're non-stop expanding our extensive portfolio of AI-centric consumer trends, innovations and ideation tools.

And all of this ends up on our platform — highly curated, structured, tagged, searchable, actionable. Exclusively for members like you 🙌


*While deeply aware of risks and challenges, we see AI's potential to be a beyond powerful force for good, driving meaningful and sustainable progress for businesses and society. 

Methodology

 

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework, human and AI-powered, that turns trends into meaningful innovations, and thus amplifying the many opportunities out there.

 

 

About-Methodology
About-Future

Roadmap 2025-2030

Join us on a journey

Finding all of ourselves midway in one of the most transformational and crucial decades ever, the TrendWatching team is determined to actively partner with you to make a meaningful difference.

As a TrendWatching member, expect us to every month, for years to come, bring you new content — but also, per below's roadmap, new AI tools, new training, new sharing and collaboration features and new support services.


Timeline-1x
Q1 2025 (Delivered)
  • New 'For You' features, offering recommended content tailored to your individual preferences

  • Module #1 of our new Academy course on AI-Driven Innovation 

  • Improved Innovations Expert Bot

  • SSO capabilities

  • New series of Trend Reports (FastForward) covering super novel, super actionable mini-trends

Timeline-2
April 2025
  • New AI x Ideation Webinar on 8 April

  • New client-only webinar on The Consumer Agent Economy on 23 April

  • Introduction of our TrendWhisperer bot

  • New FastForward report 

  • Module #2 of our Academy course on AI-Driven Innovation

  • Expanded For You section

Timeline-3
May 2025
  • New features for our TrendBaby AI tools

  • New FastForward report 

  • Module #3-4 of our Academy course on AI-Driven Innovation

  • Improved, extensive new Industry, Regional and Topic-specific content

  • New features for all TrendBaby tools


 

👉 Tell us what other features you would like us to get going with!

A few facts and figures

100s

TrendWatching is used by 100s of clients, from the world’s biggest brands (including Paypal, Nissan, Mastercard, Google, Vodafone, MultiChoice, Uber, TWBA, Turner Media and Itaú), all the way to small purpose-driven organizations. Worldwide. 

11,000+

11,000+ professionals (and growing) access TrendWatching to dive into the platform’s Trend Framework, Innovations Database, reports, stats, tools and training.

100+

Our 100+ strong network of trend spotters - Trend Locals - and core content research spans every (inhabitable 😉) continent and culture.