Check out all new features coming your way 🙌

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Amplify Roadmap

Q4 2024 & Q1 2025

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About

Amplify is TrendWatching's exclusive Trend Intelligence Platform.
As one of the world's leading consumer trend firms since 2002, we're keen to bring you trend-driven business opportunities from around the world. 24/7.

Story

Story

TrendWatching is no traditional trend firm: it’s our mission to guide and inspire organizations and business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to turn trends and insights into innovations that benefit all, not the few.

How? Our teams, from London to Singapore, relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by numerous AI-tools and a network of 100s+ spotters in over 60 countries.
And all of this ends up on Amplify — highly curated, structured, tagged, searchable.

Exclusively for members like you 🙌

Methodology

 

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful innovations, and thus amplifying (pun intended) the many opportunities out there.


 

 

 

About-Methodology
About-Future

Roadmap

Join us on a journey

Finding all of ourselves midway in one of the most transformational and crucial decades ever, the TrendWatching team is determined to actively partner with you to make a meaningful difference.

Amplify is our flagship service and main driver of this journey – we’re dedicated to relentlessly building out the platform tailored to your needs and ideas - including features you never knew you needed 😉

As a member, expect us to every month, for years to come, bring you new content, new AI tools, new training, new sharing and collaboration features and new support services. 


Timeline-1x
October 2024 – Delivered

  • Two new TrendBaby AI x Ideation tools: SCENARIOOOH and CampaignCrafter

  • Expanded our 'Topics' feature, from ‘Generative AI-powered Gen Z marketing’ to ‘Agentic futures'

  • An additional 20 tools (PDF format) added to the ToolBox section

  • Launch of TW 1:1 — have a coffee with one our travel-prone analysts, from Bangkok to Boston

  • Introduction of our AI-powered Innovations Assistant, trained on all 31,000+ innovations in our database

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November-December 2024

 

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Q1 2025

  • Introducing 'For You' features, offering effortlessly recommended content tailored to your individual preferences — eliminating the need for manual searches or filter adjustments

A few facts and figures

100s

Amplify is used by 100s of clients, from the world’s biggest brands (including Paypal, Nissan, Mastercard, Google, Vodafone, MultiChoice, Uber, TWBA, Turner Media and Itaú), all the way to small purpose-driven organizations. Worldwide. 

10,000+

10,000+ professionals (and growing) access Amplify regularly to dive into the platform’s Trend Framework, Innovations Database, reports, stats, tools and training.

100+

Our 100+ strong network of trend spotters - Trend Locals - and core content research spans every (inhabitable 😉) continent and culture.