For TrendWatching members
Good to have you on board.
You’re reading this because you’re a TrendWatching member. So here’s who we are, how we do trends, and everything that’s coming your way. Every day, somewhere in the world, someone creates something extraordinary. We find it, uncover the trend behind it, and bring it to you here.
& innovations
Fresh innovations every day, our newsletter and a free trend report every month. Want the full picture? Upgrade anytime, in seconds.
The full platform: every innovation, report and playbook. And from 12 November, TrendWatching right inside your own AI.
How we do trends
Human needs endure. The ways brands meet them never stop changing.
Human needs
Status, connection, comfort, self-expression, a little calm.
Real innovations
New products, services and experiences that meet those needs in a new way.
Trends
When enough innovations raise the bar in the same way, expectations shift.
Opportunity gaps
Where expectations run ahead of what’s on offer, there’s room for you.
New ideas
What you create next. Which raises the bar again, and round we go.
Roadmap
Everything we’ve delivered this year and what’s coming next, all included in your membership.
Roadmap
Already yours, and plenty more on the way.
Everything on this roadmap comes with your membership, at no extra cost. Scroll back for what we’ve delivered this year, or ahead for what’s around the corner.
40 FastForward reports
delivered this year10,000+ new innovations
added this year5 rounds of Industry Innovations Reports
15 industries each time
Ideation Playbook
May
Brand Activation Playbook
July
Your AI
TrendWatching in ChatGPT, Claude, Mistral and othersPioneer & Enterprise
01
