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We aren’t your run-of-the-mill trend firm.
We’re grounded in purpose. And guided by opportunities.
As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they be marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few.
Our in-house teams in Amsterdam, Berlin, Singapore, London, Rio de Janeiro, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 850+ spotters in more than 65 countries.
Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them.
Whether in the current context of a global pandemic or one of the most transformational and crucial decades ever, we are more determined than ever to inspire and assist future-obsessed professionals to make a meaningful difference.