About us

We aren’t your run-of-the-mill trend firm.
We’re grounded in purpose. And guided by opportunities.

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Our mission

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they be marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few. 

To achieve this, we deliver Free Trend Updates to over 100,000 trend-driven professionals worldwide and offer a number of dedicated trend services.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Rio de Janeiro, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 850+ spotters in more than 65 countries. 

Our methodology

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them.

 

2022-2030

Whether in the current context of a global pandemic or one of the most transformational and crucial decades ever, we are more determined than ever to inspire and assist future-obsessed professionals to make a meaningful difference. 

A few facts and figures

  • We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon.
  • Our Free Trend Updates – including Innovation of the Day, Make→Shift and our Toolbox – are put to good use by over 100,000+ business professionals across almost all continents via emailWhatsAppTelegramSlack and more. 
  • Our flagship product, TrendWatching Premium, is a trend intelligence platform used by brands like Starbucks, L'Oréal, Leo Burnett, Philips and many more. A guide for trend-driven strategy and innovation, Premium gives professionals the tools and content to adapt and strategize at speed through our extensive Trend and Innovation Databases, Trend Reports, Industry Updates and more.

  • Our other products and services include TrendWatching Bespoke: covering workshops, custom reports and speaking engagements; and TrendWatching Academya self-paced online course centred around our Purpose-Driven Innovation methodology.
  • Our 850+ strong network of trend spotters – TrendWatching Insight Network (tw:in) – and core content research spans nearly every continent and culture.
  • Our sister company Business of Purpose helps match and engage ‘business activists’ in 40+ cities over the world, by organising Virtual Purpose Tours and hosting diverse communities of purposed professionals under future-focused, sustainable goals.

Partners

We believe in partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Just reach out to Camilla Van Grembergen, our Business Development Director, to discuss opportunities.
Contact Camilla  
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