Q2 2025
TrendWatching is your own exclusive Trend Intelligence Platform.
As one of the world's leading consumer trend firms since 2002, we're keen to bring you trend-driven business opportunities from around the world. 24/7.
TrendWatching is no traditional trend firm: it’s our mission to guide and inspire organizations and business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to turn trends and insights into innovations that benefit all, not the few.
How? Our teams, from London to Singapore, relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 100s+ spotters in over 60 countries and numerous AI-tools.
In fact, with AI* opening up incredible opportunities to conduct continuous trend research and initiate autonomous trend-driven innovation, we're non-stop expanding our extensive portfolio of AI-centric consumer trends, innovations and ideation tools.
And all of this ends up on our platform — highly curated, structured, tagged, searchable, actionable. Exclusively for members like you 🙌
*While deeply aware of risks and challenges, we see AI's potential to be a beyond powerful force for good, driving meaningful and sustainable progress for businesses and society.
Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework, human and AI-powered, that turns trends into meaningful innovations, and thus amplifying the many opportunities out there.
Join us on a journey
Finding all of ourselves midway in one of the most transformational and crucial decades ever, the TrendWatching team is determined to actively partner with you to make a meaningful difference.
As a TrendWatching member, expect us to every month, for years to come, bring you new content — but also, per below's roadmap, new AI tools, new training, new sharing and collaboration features and new support services.
New 'For You' features, offering recommended content tailored to your individual preferences
Module #1 of our new Academy course on AI-Driven Innovation
Improved Innovations Expert Bot
SSO capabilities
New series of Trend Reports (FastForward) covering super novel, super actionable mini-trends
New AI x Ideation Webinar on 8 April
New client-only webinar on The Consumer Agent Economy on 23 April
Introduction of our TrendWhisperer bot
New FastForward report
Module #2 of our Academy course on AI-Driven Innovation
Expanded For You section
New features for our TrendBaby AI tools
New FastForward report
Module #3-4 of our Academy course on AI-Driven Innovation
Improved, extensive new Industry, Regional and Topic-specific content
New features for all TrendBaby tools
👉 Tell us what other features you would like us to get going with!
100s
TrendWatching is used by 100s of clients, from the world’s biggest brands (including Paypal, Nissan, Mastercard, Google, Vodafone, MultiChoice, Uber, TWBA, Turner Media and Itaú), all the way to small purpose-driven organizations. Worldwide.
11,000+
11,000+ professionals (and growing) access TrendWatching to dive into the platform’s Trend Framework, Innovations Database, reports, stats, tools and training.
100+
Our 100+ strong network of trend spotters - Trend Locals - and core content research spans every (inhabitable 😉) continent and culture.