Founded in Amsterdam in 2002, TrendWatching is one of the world’s leading consumer trend firms. Our in-house teams in Amsterdam, Berlin, Singapore and New York, supported by a network of 1,700+ spotters in more than 80 countries, relentlessly scan the globe for emerging consumer trends and new innovations.
How? We have honed our Trend Driven Innovation Methodology for years, allowing us to consistently bring structured, fresh insights and eventually meaningful business opportunities to a highly ambitious and curious audience. Some numbers:
Our trend updates inspire 100,000+ business professionals from 180 countries currently subscribing via email, WhatsApp, Telegram, Slack and more.
‘Premium‘, our online trend intelligence platform, keeps more than 800 leading brands — from Spotify to Singtel — ahead of the game. The service includes 24/7 access to our internal trend framework and our database containing 20,000+ innovations.
Additionally, we host our own annual Trend Events in Singapore, Bangkok, Sydney, New York and Amsterdam, while our content team also delivers more than 100 corporate webinars, keynotes and workshops each year.
And yes, we continue to innovate within our own space, too: recent initiatives include our Business of Purpose Community and COVID Innovations, while we're also working hard on the launch of TrendWatching Academy. For everything new happening within the business, do check out our news page.
With a crucial and transformational new decade now in full swing, not to mention a global pandemic, we are more determined than ever to inspire and assist future-obsessed professionals to make a meaningful difference.