About us

We aren’t your run-of-the-mill trend firm. We’re grounded in purpose. And guided by opportunities.

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they be marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few. 

To achieve this, we deliver free trend updates to over 100,000 trend-driven professionals worldwide, and offer a number of dedicated trend services.
Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations– supported by a network of 300+ spotters in more than 80 countries. 

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology; a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them.

Whether in the current context of a global pandemic or one of the most transformational and crucial decades ever, we are more determined than ever to inspire and assist future-obsessed professionals to make a meaningful difference. 


A few facts and figures

  • We work with 1,100+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon.

  • Our free trend updates - including Innovation of the Day and Make→Shift- are consumed by over 100,000+ business professionals across all continents.

  • Our flagship product, TrendWatching Premium, is a trend intelligence platform used by brands like Unilever, Starbucks, Nike, ING and many more.
    A guide for trend-driven strategy and innovation, Premium gives professionals the tools and content to adapt and strategize at speed through our extensive Trend and Innovation Databases, our Trend Reports and Industry Updates, and more. 

  • Our other products and services include TrendWatching Bespoke; covering workshops, custom reports and speaking engagements, and TrendWatching Academy; our digitally delivered curriculum in our Purpose-Driven Innovation methodology.

  • Our sister company Business of Purpose helps match and engage ‘business activists’ in 40+ cities over the world, by organising Virtual Purpose Tours and hosting diverse communities of purposed professionals under future-focused, sustainable goals.

  • Our 300+ strong network of trend spotters – TrendWatching Insight Network (twin) - and core content research spans nearly every continent and culture.


Our core team is based in Amsterdam, Berlin, Barcelona, Singapore and New York, and is supported by associates and partners in more than 20 countries. Get to know them.


We believe in partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Just reach out to Dee G, our Business Development Director, to discuss opportunities.


We forever have positions available for smart, trend and impact-obsessed senior and young professionals, trainees & interns. Lots of opportunities, lots of high expectations 😉

Interested? Do get in touch with Reinier Evers, our MD, and propose something dazzling; he's all ears.