We help trend-driven professionals to identify and run with meaningful business opportunities.

Founded in Amsterdam in 2002, TrendWatching is one of the world’s leading consumer trend firms. Our in-house teams in Amsterdam, Berlin, Singapore and New York, supported by a network of 1,700+ spotters in more than 80 countries, relentlessly scan the globe for emerging consumer trends and new innovations.

How? We have honed our Trend Driven Innovation Methodology for years, allowing us to consistently bring structured, fresh insights and eventually meaningful business opportunities to a highly ambitious and curious audience. Some numbers: 

Our trend updates inspire 100,000+ business professionals from 180 countries currently subscribing via email, WhatsApp, Telegram, Slack and more.

Premium‘, our online trend intelligence platform, keeps more than 800 leading brands — from Spotify to Singtel — ahead of the game. The service includes 24/7 access to our internal trend framework and our database containing 20,000+ innovations. 

Additionally, we host our own annual Trend Events in Singapore, Bangkok, Sydney, New York and Amsterdam, while our content team also delivers more than 100 corporate webinars, keynotes and workshops each year.

And yes, we continue to innovate within our own space, too: recent initiatives include our Business of Purpose Community and COVID Innovations, while we're also working hard on the launch of TrendWatching Academy. For everything new happening within the business, do check out our news page.

With a crucial and transformational new decade now in full swing, not to mention a global pandemic, we are more determined than ever to inspire and assist future-obsessed professionals to make a meaningful difference.



Our core team is based in Amsterdam, Berlin, Barcelona, Singapore and New York, and is supported by associates and partners in more than 20 countries. Get to know them.

Global Spotter Network


Our spotter network 'tw:in' forms a glocal community of 1,700+ trend-driven professionals across 80+ countries, passionate about sharing the latest innovations and understanding where consumerism is heading next. Hosted in Slack, spotters contribute to our innovation database, gain insights to our latest thinking, join trend methodology trainings and engage with other like-minded peers through meet-ups and other initiatives. More on how you can join here.


We forever have positions available for smart, trend and impact-obsessed senior and young professionals, trainees & interns. Lots of opportunity, lots of high expectations 😉

Interested? Do get in touch and propose something dazzling; we're all ears. 


We believe in partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Events. Research. Consulting. Just reach out to Dee G, our Account Director, to discuss opportunities.