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    • Bangkok Global Trend Summit

    27 August 2024

    Thank you for joining the THINK NEXT ASIA x TrendWatching Trend Summit in Bangkok. Find all presentations below, downloadable as PDFs. If you have any questions, whether it's about the presentations or Amplify, please email Giulia Bolzan at giulia@trendwatching.com.

    We hope to welcome you back to one of our events soon!

    Global Consumer Realities: Key Trends for 2025 and Beyond

    An introduction to TrendWatching’s methodology followed by three trends that should be on your radar in the coming months. MIRROR MIRROR highlights how consumers are using digital twins to build a better present; LOOPLIFE explores how AI is being integrated into daily life to simplify circular economy practices; AGE OF IMPERFECTION examine how people are embracing flaws, messiness and emotional authenticity –a celebration of what makes us human in the era of AI.

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    Asian Consumer Opportunities

    Three key trends that will shape Asian consumerism in 2025 and beyond. In LOST LIFESTYLES, consumers rediscover slower and simpler living. CROSSOVER CURRENCIES highlights emerging consumer expectations for real-life rewards for their virtual activities. EQUAL-AI-ZERS explores how AI will equalize the playing field by democratizing access to tech superpowers for all.

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    Gen Z Decoded

    Is Gen Z OK? Understand how your brand can authentically relate to and serve younger consumers, as they face a future with unprecedented challenges.
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    Interactive Session | From Trends to Innovation

    Get a sneak peek at the tools that can help you build a trend-driven strategy, with a fun AI-powered twist! In this session, we looked at how the Consumer Trend Radar can help you pinpoint the trends that matter most to your business, prioritize them, and shape your strategy. We also gave a demo of the Trend Baby AI tool, showing how it can spark creative ideas to bring your strategy to life.
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    Autonomous Futures

    Explores the intersection of AI, business strategy, and societal impact. Outlines key AI trends, emphasizing the exponential growth in AI capabilities and their implications for businesses and individuals with a focus on the concept of centaurs—human-AI collaboration—as a superior approach to AI integration. Also addresses the creative potential of AI, the importance of strategic AI adoption, and the ethical considerations as we approach the era of artificial general intelligence (AGI).
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    Culture 2025: Asian Soft Power

    Asian (popular) culture is becoming one of the most powerful drivers of consumer behavior. Explore how Asia is actively setting the standards for cultural cool on the global stage. Identify key opportunities for how your business can harness culture to boost audience engagement, build brand equity, and drive commerce.
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    The Consumer Trend Canvas

    In this session, we explored the Consumer Trend Canvas to dive into the trends from "Consumer Trend Opportunities." Working in groups, we looked at how innovations, basic needs, and megatrends shaped these trends and sparked new expectations. Then, we used Trend Baby AI to fuel our creativity, coming up with fresh ideas for global brands aiming to make an impact in the APAC market.
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