Hot Topic | THE CONSUMER AGENT ECONOMY

Agentic_Matters-Thumbnail
FastForward

Trend Reports

Download now

Training

Welcome to our Academy!

Choose from two courses, both teaching you how to turn consumer trends into actual new concepts, products and campaigns.

Available only to TrendWatching members and hosted on Teachable, one of the leading edu-platforms.

Course #1
AI-Driven Innovation

Our brand-new course, launched in April 2025, is here to help you supercharge your innovation process with AI — so you can turn consumer trends into actionable innovations that grow and adapt as fast as the world around them 🌍

Already enrolled? Login here

Enroll now
Academy-Course-1v2-1
Academy-Icon-Notebook
What you'll get

  • Four hands-on modules covering everything from AI-powered research and ideation to prototyping and launching — capped off with a final project to build your own AI-driven innovation pipeline

  • A practical, future-ready learning experience full of real-world examples, downloadable tools, and exercises to help you embed AI into your workflow

  • A certification in AI-Driven Innovation

Academy-Icon-Laptop
What you'll learn

  • How to work with AI at every stage of innovation — researching, unlocking insights, and turning them into ideas that stay relevant

  • Frameworks to sharpen your creative thinking and decision-making alongside AI

  • How to build hybrid skills like prompting, pattern-spotting, and cross-industry thinking that’ll keep you ahead of the curve

Academy-Icon-Dart-1
Bonus

  • Access to an exclusive WhatsApp group bringing you two AI-Driven Innovation insights a week — how's that for snackable lifelong learning? 

Academy-Course-2-2

Course #2
Purpose-Driven Innovation

We've condensed over 10+ years of working with consumer trends into a curriculum designed to train you, your team or your entire organization in forecasting and applying trends. With subtitles and materials available in English 🇺🇸, Spanish 🇪🇸 and Portuguese 🇧🇷

Already enrolled? Login here

Enroll now
Academy-Icon-Binoculars-1
What you'll get

  • Lifetime access to 24 lessons including 26 videos, 5 ideation tools, 12 exercises & 15 PDFs with resources, hosted on learning platform Teachable

  • Certification in our PDI Methodology

 

Academy-Icon-Lightbulb-1
What you'll learn

  • Research and analyze emerging consumer trends. You'll understand creative approaches to forecasting and get access to our extensive resource list

  • Generate meaningful innovations using our proprietary tools

  • Develop and drive a more purpose-driven innovation culture and strategy – for yourself, your team or your entire organization

Academy-Icon-Magnifying-Glass-1
Bonus

  • Get additional instruction, feedback and guidance from our analysts

Frequently Asked Questions

How much time will it take me to complete the Purpose-Driven Innovation course?

By being completely pre-recorded, the course is suitable for professionals who need to balance their busy schedules with self-paced learning. We recommend users take a week per module (there are five modules), studying for about two hours each working day. This means a minimum learning requirement for the entire course would be 5 weeks x 5 working days x 2 hours = approx. 50 hours.

How much time will it take me to complete the AI-Driven Innovation course?

The course takes around 4 hours to complete, but you can go at your own pace. We recommend tackling one module per week to give yourself time to apply the insights.

Do the courses include any 'live' elements?

No. The courses are self-paced and pre-recorded, meaning you can go through any modules whenever it fits you, all by yourself. Throughout the courses' modules you are of course more than welcome to reach out to any of our Trend Analysts who will be available to answer any questions you may have.

Did you use AI to create any of the courses?

Yes! We followed a Centaur framework to create the AI-Driven Innovation course—all content was created by our team of humans, with the support of AI tools, and it's presented by Quinn, our AI avatar. A true human-AI collaboration.

What language(s) are the courses delivered in?

Our videos and materials are primarily in English.

For the Purpose-Driven Innovation course, we have added optional Spanish and Portuguese subtitles, while all downloadable bonus materials now also come in English, Spanish and Portuguese.

The current version of the AI-Driven Innovation course is in English. But v2 is in the works and will be hyper-customizable — including support for dozens of languages. Stay tuned!

Who can join these courses?

Only you and other TrendWatching members can join these courses — they are exclusively designed for the TrendWatching platform  🙌

Where are the course hosted and how do I get started?

The courses are hosted on Teachable, one of the world's leading training platforms.

To get started with the AI-Driven Innovation course, go here.

To get started with the Purpose-Driven Innovation course, go here.