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    • Amsterdam Trend Event

    26 September 2024

    Thank you for joining us in Amsterdam. Find all presentations below, downloadable as PDFs. If you have any questions, whether it's about the presentations or Amplify, please email Giulia Bolzan at giulia@trendwatching.com.

    We hope to welcome you back to one of our events soon!

    Intro to Trend-Driven Innovation

    Dive into Trend-Driven Innovation, TrendWatching’s signature approach to spotting trends! From a roundup of 2024’s biggest moments so far to turning ideas into innovations, this session helps you tap into those lightbulb moments and transform trends into actionable insights.

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    AI 2025: Shaping New Consumer Realities

    This presentation discusses how artificial intelligence is shaping basic human needs and setting new consumer expectations in the process. The four trend-driven opportunities included are LOOPLIFE, about how AI can help bridge the sustainability say-do gap; MIRROR MIRROR, showcasing how envisioning the future can encourage better decision-making today; SYNTHETIC INCLUSION explains how new-age tech is driving inclusivity, while in M.E.O., we explore what it means if even your consumers can become competitors, charged with AI superpowers.
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    Artificial Journeys

    How is gen AI reshaping the customer journey? From the rise of solution engines to  the emergence of ‘secret superhuman interfaces’, explore the visible and less obvious ways in which the latest developments in AI technology are enhancing each step along the way.  This deck is the perfect complement to our Customer Journey mapper exercise, found under Toolbox. 
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    Autonomous Futures

    Explores the intersection of AI, business strategy, and societal impact. Outlines key AI trends, emphasizing the exponential growth in AI capabilities and their implications for businesses and individuals with a focus on the concept of centaurs—human-AI collaboration—as a superior approach to AI integration. Also addresses the creative potential of AI, the importance of strategic AI adoption, and the ethical considerations as we approach the era of artificial general intelligence (AGI).
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    Moving with Culture: key consumer trends

    Dive into how culture drives consumer behavior, from shifting societal norms to the impact of tech advancements. Explore GEN-ME, where generational lines blur; AGE OF IMPERFECTION, as consumers crave authenticity and emotional vulnerability over perfection; SOUL READERS, where sensory, tech-driven experiences unlock new paths to self-awareness; and CROSSOVER CURRENCIES, highlighting the growing demand for virtual activities that deliver real-world, tangible rewards.

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    From Asia to the World

    Asian (popular) culture is becoming one of the most powerful drivers of consumer behavior. Explore how Asia is actively setting the standards for cultural cool on the global stage. Identify key opportunities for how your business can harness culture to boost audience engagement, build brand equity, and drive commerce.
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    What's on your radar?

    To prepare for ideation, you can leverage our Consumer Trend Radar tool. It encourages you to ask critical questions and reflect on the list of trends you find interesting. In the end, you’ll end up with your personal trend of all trends and know to what part of your business you’d like to apply it.
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    Ideation Magic

    Explore TrendBaby, an AI-powered tool that helps innovators turn trends into fresh ideas. Get a glimpse of what’s coming next, with upcoming tech that will make it even easier to spot emerging opportunities and transform them into standout innovations.

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