TrendWatching | Welcome

Welcome to TrendWatching 🎉

You now have 1,000s of innovations and 100s of trends, reports and tools at your fingertips. It's a lot. So tell us what you are looking for today — we've got you covered!

What do you want to use TrendWatching for?

Stay ahead of the curve

Boost my research and strategic planning

Creating a pitch to WOW my customers and clients

Dream up trend-driven concepts, products and campaigns

Unlock my trend potential through upskilling

Stay ahead of the curve

Dive into the platform's daily spottings, new trends, hot topics and amazing trend reports (from the 2025 Trend Report to AI x Consumer Expectations) — an endless source of new business opportunities at your fingertips. 24/7. DIVE IN 👉

Boost my research and strategic planning

Save incredible amounts of time on trend research and analysis (and end up with better results, too) – because we (and AI) have already done most of the work for you.

And then... future-proof your strategy with our structured consumer-trend framework and countless actionable insights.

Creating a pitch to WOW my customers and clients

B2C? Create endless brand, marketing, and advertising campaigns that are 'on trend' culturally, demographically, and geographically.

B2B? Quickly craft strong client pitches and proposals with insights on industry trends and future directions.

Dream up trend-driven concepts, products and campaigns

What's better than inspiration or strategy? Using the platform's AI-powered Ideation Tools to create new business concepts, products and services that will transform your marketplace.

Unlock my trend potential through upskilling

Develop a more trend-driven mindset, too: all of the platform's training courses and tools, including AI-powered ones, are freely available to all members.

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