About Serious Shift

Placeholder copy

Story

Who It Is For

Placeholder copy

How It Works

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework, human and AI-powered, that turns trends into meaningful innovations, and thus amplifying the many opportunities out there.

 

 

About-Methodology
About-Future

Roadmap Q2 2026-2030

Join us on a journey

Finding all of ourselves midway in one of the most transformational and crucial decades ever, the TrendWatching team is determined to actively partner with you to make a meaningful difference.

If you're a Pioneer or Enterprise member, then expect us to every month, for years to come, bring you new content — but also  new AI tools, new training, new sharing & collaboration features, and new support services.

For a full list of everything coming your way soon, check our out roadmap!


A few facts and figures

100s

Full TrendWatching Platform access is enjoyed by 100s of clients, from the world’s biggest brands and agencies (including Nissan, Havas, TBWA, Mastercard, Google, Vodafone, Uber, Turner Media and Itaú), all the way to small purpose-driven organizations. Worldwide. 

50,000+

50,000+ professionals access TrendWatching to dive into the platform’s Trend Framework, Innovations Database, Trend Reports and training.

100+

Our 100+ strong network of trend spotters - Trend Locals - and core content research spans every (inhabitable) continent and culture.