Last month Marriott announced it had successfully trained half a million staff to recognize and respond to signs of human trafficking. The online and classroom-based training program has been translated
Of course, this is an initiative worth celebrating. But that’s not the only reason we want to share it with you. This campaign also highlights two massive trends that anyone thinking about purpose-driven business needs to be aware of in 2019:
Glass Box Brands. We’ve written at length how in an age of radical transparency your internal culture is your brand. At the same
Open Source Solutions. Marriott has donated the training material to the American Hotel & Lodging Association Education Foundation, and the proceeds from other hotel operators buying the training program go to ECPAT-USA and Polaris, the two anti-human trafficking non-profits who developed the program. Similarly, last year Starbucks gave away the racial bias training material it produced after the infamous arrest of two customers in Philadelphia. Indeed, people will quickly expect authentically purpose-driven brands to pursue OPEN SOURCE SOLUTIONS: sharing their answers to society’s big problems to increase their impact.