The Best 70 Trend-driven Innovations of 2019

Inspiring innovations that are raising YOUR customers’ expectations!

TrendWatching
Team TrendWatching
Nov 11, 2019
23 min read
Innovation of the Day

Welcome!

Read the news and 2019 was a pretty sh*tty year. The looming climate crisis. Political polarization. Culture wars. Trade wars. Big tech exposed. Soaring economic inequality.

Look beyond the headlines however and there are glimpses of a different world. A world where people and organizations are fighting for — and in many cases creating — a more inclusive and sustainable world. We’re no consumerist utopians, but we want to tell the other side of the story: a world of innovation and opportunity.

That’s what our Innovation of the Day newsletter brings you. A daily dose of inspiration as to how pioneering entrepreneurs, brands, nonprofits and governments — in all global markets and sectors — are creating a better future.

Below you’ll find 70 of our favorite innovations from 2019, categorized by industry sector. We know you’ll probably skip quickly to your own industry. We get it. But don’t stop there.

The most powerful way to spot future opportunities is to look at what other innovators are doing today. Look at how they redefine expectations. Let these innovations provoke powerful questions about what you need to do in your future.

2019 might have been a tough year. But 2020 will only be faster and more turbulent! It will also present more opportunities for those organizations that are able to spot and seize them.

Good luck!


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Innovation of the Day

🚗 Top 5 Automotive innovations

Automakers have been keen watchers of consumer trends for years, hardly surprising given cars are one of the biggest purchases consumers make. Now the industry is facing its most profound change in 100 years. Autonomous vehicles, new models of ownership, connected ecosystems and more. Want a glimpse of what mobility will look like in 2020? Get inspired by these future-ready innovations:

1. Volvo

Apr 3, 2019
Automotive

Remember when faster equalled better? When driving was freedom? Volvo’s driver-facing sensors will soon detect and even prevent intoxicated or distracted driving. A divisive but bold statement of brand intent.

Innovation of the Day

2. Tencent

Jun 26, 2019
Automotive

Apple and Amazon aren’t the only tech auto shows in town. Thanks to a partnership with 19 automakers, WeChat (with its 1 billion users!) is now accessible to Chinese drivers. Digital superpowers, freed from the screen.

Innovation of the Day

3. Toyota

Feb 12, 2019
Automotive

The Tokyo 2020 Olympics will see the Japanese manufacturer showcase its new vehicles. 90% are electric and athletes will be ferried around by an autonomous shuttle. Which global stage could be a perfect platform for your latest creations?

Innovation of the Day

4. Busbot

Jul 19, 2019
Automotive

More autonomy, here in an Australian retirement village! Limited rollouts avoid many of the challenges of full open-road autonomy, while also bringing affordable mobility to groups who are currently under-served.

Innovation of the Day

5. Volvo (again!)

Jun 28, 2019
Automotive

The Swedish automaker isn’t just living its brand values in its vehicles. Its pilot of a gender neutral parental leave policy shows it understands two key truths about success today: culture = brand; talent = product.

Innovation of the Day
Innovation of the Day

💄 Top 5 Beauty innovations

Beauty customers want it all. And why not?! Personalization. Intimate connection with trusted influencers. Activism. Empowerment. Scientific breakthroughs. All-natural, eco-friendly products. New technologies. Yes, some of these trends conflict. But those brands that hit the mark will open up new demographics, new markets and new levels of meaning. Check out these five recent inspiring examples:

6. L’Oreal

May 23, 2019
Beauty

This act of self-disruption from an industry giant ticks so many trend boxes, mixing D2C, personalization, live chat and the gig economy!

Innovation of the Day

7. Sephora

Mar 8, 2019
Beauty

The French brand looked to escape influencer fraud and fatigue by creating its #SephoraSquad, a year-long partnership with 24 diverse micro-influencers.

Innovation of the Day

8. Shiseido

Apr 23, 2019
Beauty

Its new office in Hangzhou (next to Alibaba’s HQ) will enable the beauty brand to access data and accelerate development of products better suited to local tastes. Are you responding to customer needs at 2020 speed?

Innovation of the Day

9. Boticário

Apr 8, 2019
Beauty

Many local companies close when the Brazilian (men’s) soccer team play. This cosmetics group gave its staff time off when Brazil were playing in the Women’s World Cup. A clever yet positive reminder of socialized gender inequality.

Innovation of the Day

10. Rohto

Feb 26, 2019
Beauty

This Japanese brand’s sunscreen’s selfie-friendly reverse print packaging taps into a very modern customer pain point. It might not be our most profound innovation, but it displays more empathy than many brands managed in 2019!

Innovation of the Day

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Innovation of the Day

🔌 Top 5 Consumer Electronics innovations

The electronics industry used to be about specs and style. Brands competed to give customers gadgets that were faster, bigger (or smaller!), shinier, newer. But glance at the innovations below and it’s clear the industry is now headed in a different direction. As personal technology reaches a plateau in terms of raw power and basic form, consumers will seek devices with very different benefits: environmental, inclusive, and empowering.

11. Arçelik

Oct 9, 2019
Consumer Electronics

A washing machine with a filter to stop microplastic pollution? Sign us up! Giving the technology away as an OPEN SOURCE SOLUTION?! Even better! 👏👏👏

Innovation of the Day

12. Zappo’s

Aug 6, 2019
Consumer Electronics

Inspired by an employee, the US shoe brand partnered with Not Impossible Labs to create a portable ‘sonic localizer’ system to help a visually impaired skateboarder.

Innovation of the Day

13. Sony

Aug 15, 2019
Consumer Electronics

This crowdfunded wearable air conditioning device might seem slightly crazy, but if it gets warm (!) reviews from spectators at the Tokyo Olympics it might just be the next big thing to hit warming streets around the globe.

Innovation of the Day

14. Vice

Mar 22, 2019
Consumer Electronics

Q is an artificially-synthesised, ‘genderless’ virtual assistant designed to challenge existing stereotypes perpetuated by existing offerings such as Alexa. A powerful signal to non-conforming audiences that they are represented.

Innovation of the Day

15. Conalep

Mar 27, 2019
Consumer Electronics

Mexico’s National Institute of Technical Education is now offering courses in drone piloting, in order to help create future-proofed job opportunities. Today’s toys, tomorrow’s essential employment skills?

Innovation of the Day
Innovation of the Day

👚 Top 5 Fashion innovations

Yes, there are still millions of people who don’t — or can’t — consider the true cost of fast fashion. But within the industry, 2019 felt like a watershed moment where both individuals and organizations woke up to the need to drastically reduce their environmental impact. Exciting new materials, business models, data, technologies and most importantly new consumer expectations are converging, as the examples below highlight:

16. Vollebak

Sep 2, 2019
Fashion

This t-shirt is made from sustainably-certified wood pulp, printed with ink made from algae, and will decompose in 12 weeks if composted. It’s not for everyone, but it is a powerful signal of where fashion eco-expectations are headed.

Innovation of the Day

17. thredUP

Sep 4, 2019
Fashion

The fashion resale website launched its Resale-as-a-Service platform to other retailers. Will this platform play be the trigger that propels the recommerce trend firmly into the mainstream?

Innovation of the Day

18. Nike

May 27, 2019
Fashion

The Nike Fit app enables customers to measure their feet using augmented reality. It’s been a hell of a wait, but finally we’re seeing AR being used in ways that are actually…useful?!

Innovation of the Day

19. Google x Stella McCartney

May 30, 2019
Fashion

The British eco-pioneer is deploying Google Cloud’s data analytics to give its designers a more detailed view into the impact of materials in its supply chain. Big data, meet sustainable fashion.

Innovation of the Day

20. Unspun

May 24, 2019
Fashion

This Hong-Kong based startup makes custom-made jeans for people based on a 20-second Fit3D body scan. Perfect fit combined with zero inventory (and so zero waste!).

Innovation of the Day

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💸 Top 5 Financial Services innovations

Fintech disruption remains the big story. But there’s been a big shift. Where previously long-serving incumbents struggled to compete, 2019 saw their decade-long drive to embrace both digital and cultural transformation start bearing fruit. Customers are increasingly able to enjoy convenient, practical, and empathetic customer experiences, from organizations big and small. Hurrah!

21. Alice

Jan 16, 2019
Financial Services

This app connects to users’ bank accounts and simplifies deducting allowable taxable expenses. Elite employee benefits, brought automagically to lower-paid and poorly-served hourly wage earners. Amen!

Innovation of the Day

22. Barclays

Jan 9, 2019
Financial Services

The UK bank enables customers to block certain spending categories, such as gambling, alcohol. Fintech-style self-disruption and true customer-centricity from an incumbent!

Innovation of the Day

23. RHB

Feb 11, 2019
Financial Services

This Malaysian bank addressed both a younger generation and inter-generational family dynamics through its Chinese New Year campaign championing a professional esports gamer.

Innovation of the Day

24. Free Trial Surfing

Sep 24, 2019
Financial Services

So many exciting new (free!) subscription offers. So many recurring charges. 😬 This clever app enables people to sign up to free trials with ‘burner’ card details so they don’t need to remember to cancel them to avoid charges.

Innovation of the Day

25. Mastercard

Jul 3, 2019
Financial Services

Customers will soon be able to display their chosen names on their payment cards, regardless of their birth gender. A ‘small’ but very relevant step on the road to inclusion and acceptance.

Innovation of the Day
Innovation of the Day

🍛 Top 5 Food & Beverage innovations

Anyone watching trends should watch the food industry. Thanks to its relatively low cost and high frequency engagement (we all eat, every single day!) you’ll see all the big consumer trends on show. You could dive into the endless reports looking at new ingredients, new channels, sustainable sourcing and the circular economy, and more. Or you could see those trends in action via the five innovations below:

26. Nestlé

Aug 14, 2019
Food & Beverage

The confectionery giant's new 70% dark chocolate product contains no refined sugar. Instead it is sweetened with previously-discarded cacao pulp. More sustainable and healthier, yet still indulgent. Mmmmm.

Innovation of the Day

27. Lettuce

Aug 12, 2019
Food & Beverage

This Austin-based startup installs low maintenance grow beds in members’ homes, matching owners with willing local gardeners and collecting surplus produce for its zero-waste, hyperlocal subscription meal kits. Trend bingo! ;)

Innovation of the Day

28. Solar Foods

Aug 23, 2019
Food & Beverage

This Finnish startup will soon launch Solein, a high protein wheat flour-like powder made from CO2 extracted from the air and combined with water, nutrients, and vitamins. Science fiction becomes science fact, yet again.

Innovation of the Day

29. Returnr

Aug 1, 2019
Food & Beverage

This Melbourne-based startup makes it easier to avoid single-use food packaging by enabling customers to ‘rent’ reusable stainless steel bowls and outsource cleaning to the restaurant. Sustainability-as-a-Service?

Innovation of the Day

30. Perennial

May 13, 2019
Food & Beverage

One perennial (!) trend tip: take an innovation that’s being embraced by one segment and tweak it for another. This vitamin-enriched plant-based milk supports the brain health and bone strength of its 50 year old and over audience.

Innovation of the Day

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🏥 Top 5 Healthcare innovations

The consumerization of healthcare — behaviorally, technologically, culturally — remains the biggest industry trend on our radar. People will always still want world-class ‘traditional’ (i.e. hospital-based) reactive medical care in an emergency. But innovations that empower people to engage with their health in new ways will bring huge benefits to both individuals and over-stretched healthcare systems. Here are five to inspire you:

31. Seed

Aug 7, 2019
Healthcare

The D2C probiotics company launched an Instagram Stories-based ‘certification’ to train influencers in the science behind its products and FTC regulations. #accountable > #adfraud.

Innovation of the Day

32. University of Washington

Jun 18, 2019
Healthcare

Researchers launched an app that can detect fluid behind the eardrum using a paper funnel attached to a standard smartphone. Dr. DIY and the democratization of healthcare in action.

Innovation of the Day

33. AXA Insurance

Jul 8, 2019
Healthcare

Hong Kong-based patients with social anxiety can access a six-week therapy program. The twist? The sessions are delivered in virtual reality.

Innovation of the Day

34. Life Kitchen

Jun 19, 2019
Healthcare

Medical treatment is just a small slice of healthcare. This cooking school for cancer patients offers those going through chemotherapy an experience filled with empathy and humanity.

Innovation of the Day

35. United State of Women

Jun 11, 2019
Healthcare

The best ideas are often the simplest. The Womanikin is a breast attachment for CPR mannequins, designed so that first aid givers can get familiar with giving chest compressions to female bodies.

Innovation of the Day
Innovation of the Day

🏡 Top 5 Home & Garden innovations

The opportunities — and the need! — to redesign so much of how we live are epic. We’d bet there aren’t many people out there who would turn down a domestic life that is safer, more sustainable, healthier and more socially connected. Here are five innovations that give a glimpse of what domestic bliss looks like in 2020:

36. IKEA

Mar 1, 2019
Home & Garden

Growing awareness is making air pollution the next frontier for wellness. IKEA’s pollution-fighting curtains will push the issue even further into the mainstream.

Innovation of the Day

37. Kartell

May 16, 2019
Home & Garden

The furniture brand partnered with software firm Autodesk and designer Philippe Starck to create the world’s first AI-designed chair. Will AI be your next creative companion?

Innovation of the Day

38. Wutopia Lab

Sep 3, 2019
Home & Garden

This Chinese design studio created Blue Heart a ‘shared living room’ for residents in ultra-dense housing. New ‘third place’ opportunities will continue to emerge.

Innovation of the Day

39. Student.com & Sheffcare

Sep 16, 2019
Home & Garden

This initiative pairs up students with residents of an elderly care home, because loneliness — like most trends — doesn’t discriminate by demographic.

Innovation of the Day

40. Sonny

Jul 24, 2019
Home & Garden

Will this crowdfunded portable bidet — with its sleek, Apple-esque design — bring bidets to the US market? Perhaps not, but it does signal that every item in the home is ripe for an eco-upgrade.

Innovation of the Day

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Innovation of the Day

👜 Top 5 Luxury innovations

We’re no blind believers in trickle-down economics…but we are in trickle-down trends! What starts out in the luxury sector quickly ripples out into the mass-market. High-end aspirations become mainstream expectations. Which is why, no matter which industry you’re in, you should keep an eye on what luxury brands are doing. Here are five early warning signals to have on your radar:

41. Omega

Feb 14, 2019
Luxury

All-natural as the ultimate luxury? The world’s first synthetic ‘spider silk’ watch strap turns that assumption on its head.

Innovation of the Day

42. Dapper Labs

May 14, 2019
Luxury

Luxury is about scarcity. Which excludes all things digital. Or it did, until the auction of the world’s first piece of blockchain-based ‘digital haute couture’ gave us a glimpse of a new era of digital luxuries.

Innovation of the Day

43. Prada

Feb 27, 2019
Luxury

We shouldn’t need to celebrate this innovation, but Prada’s launch of its Diversity and Inclusion Advisory Council is a step in the right direction for an industry that’s taken far too many wrong ones.

Innovation of the Day

44. Shangri-La

Apr 2, 2019
Luxury

The luxury hotel chain opened a restaurant in Singapore’s Changi airport, showcasing a key part of its offering to a new audience. Which adjacent lanes could you move into?

Innovation of the Day

45. BMW

Jan 22, 2019
Luxury

Second hand doesn’t mean second-class. BMW embraced this trend by recycling clips from old ads to promote its pre-owned vehicle offering.

Innovation of the Day
Innovation of the Day

🎥 Top 5 Media & Entertainment innovations

People now spend near-insane amounts of their daily lives immersed in media. In the US, it’s over 12 hours a day! And the modern media landscape is as diverse as humans themselves. Frivolous yet meaningful; mindless yet self-improving. Amid all the fake news, deep fakes and filter bubbles here are five glimpses of how we’ll entertain ourselves in 2020:

46. Mattel

Oct 10, 2019
Media & Entertainment

The maker of Barbie released a line of gender inclusive dolls. Each doll comes with both ‘masculine’ and ‘feminine’ hair and outfits which children are able to combine in various ways.

Innovation of the Day Mattel-1-4

47. BASE Hologram

Sep 25, 2019
Media & Entertainment

An Evening With Whitney will see the late singer ‘perform’ a holographic tour in 2020. Another signal that, increasingly, there’s no such thing as impossible.

Innovation of the Day

48. ckbk

Sep 27, 2019
Luxury

This Spotify-like subscription service disaggregates cookbooks into their component recipes. Which new business models could you import from adjacent sectors?

Innovation of the Day

49. Warner Music

Aug 28, 2019
Media & Entertainment

The entertainment giant signed a distribution deal for algorithmically-generated music. Another day, another (creative) job being done by a machine.

Innovation of the Day

50. Blizzard

Aug 27, 2019
Media & Entertainment

To celebrate the re-release (after 15 years!) of World of Warcraft Classic, the studio helped players find members of their original in-game ‘guilds’. Much of our virtual lives are ephemeral, but meaningful shared experiences last forever.

Innovation of the Day

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Innovation of the Day

✨ Top 5 Nonprofit innovations

The lines between businesses and nonprofits are increasingly blurred, thanks to the totally over-used yet still welcome purpose ‘trend’ (we hesitate to call it that, because it should be so obvious as to be unremarkable). And yes, working with for-profit businesses can create challenges for nonprofits, but the sector should also embrace the big ambitions, big budgets and big opportunities on offer, too! Here are five nonprofit initiatives to get inspired by:

51. Amber Alerts

Jun 12, 2019
Non-profit

Selected Dutch ATMs will show pictures of missing children and encourage citizens to sign up to mobile alerts. Omnichannel relevance meets brand purpose.

Innovation of the Day

52. Donate Life California

Apr 26, 2019
Non-profit

Californian police issued motorists pulled over for minor traffic violations with a ‘Second Chance’ warning ticket. But only if they were registered organ donors. Viral social media for good.

Innovation of the Day

53. McDonald’s

May 17, 2019
Non-profit

The fast food chain turned to aging nonprofit AARP to help recruit 250,000 new workers in the US, shattering many long-held demographic assumptions in the process.

Innovation of the Day

54. Lesswalk

Jul 2, 2019
Non-profit

This Singapore-based nonprofit is giving 10,000 bicycles — bought and recycled from failed bike-sharing startups ofo and oBike — to children living in rural Myanmar. Could you do more than just learn from failure?

Innovation of the Day

55. LEGO

Apr 30, 2019
Non-profit

Its new Braille Bricks help visually impaired children (and their families and friends) learn braille while playing. Inclusive design at its best.

Innovation of the Day
Innovation of the Day

🏪 Top 5 Retail innovations

Is the two decade-long transformation and convergence of online and offline retail complete? Largely ‘yes!’ (finally). But the truth is customers don’t care. They just want what they’ve always wanted: best-in-class choice, convenience and meaningful experiences. Retailers that deliver these will find 2020 a wonderful place, those that don’t will wither and die. Here are five exciting retail innovations to celebrate:

56. Hanwha Galleria

May 22, 2019
Retail

The exterior walls of this South Korean mall literally change color in response to the air pollution: green when low, red when high. One signal of how dynamic data will increasingly shape our physical world.

Innovation of the Day

57. Starbucks

Oct 7, 2019
Retail

The coffee chain continues to raise the bar when it comes to employee benefits, which now include various elements covering mental health. As we keep saying: your internal culture is now your external brand.

Innovation of the Day

58. 7-Eleven

Jul 10, 2019
Retail

Not at home but still want — no, need! — some food or drinks delivered? 7Now Pins are delivery locations in public places, such as parks and malls. On-demand expectations get pushed ever higher.

Innovation of the Day

59. Taobao

Apr 19, 2019
Retail

The farmers’ market gets a digital makeover. 1,000 rural farmers are now livestreaming to Chinese urbanites hungry for compelling provenance stories about the food they buy.

Innovation of the Day

60. Walmart

May 2, 2019
Retail

The benefits of automation and big data will be felt behind-the-scenes. But smart (!) retailers will find creative ways to celebrate the customer-facing benefits of new technology, as Walmart’s Intelligent Retail Lab did.

Innovation of the Day

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Innovation of the Day

✈️ Top 5 Transport innovations

If ‘mobile’ in the last decade has been primarily about smartphones, in the 2020s it will be about new ways to move physical atoms (i.e. people and goods) around more efficiently, cheaply and cleanly. The five innovations below show where the transport sector is headed, as technological advances (yes, all the buzz words: big data, AI, IoT and automation!) converge with new demands from individuals and society.

61. Optimus Ride

Aug 22, 2019
Transport

Moving (crawling?!) at 15 mph, a one-mile distance limit, two human safety supervisors…the Optimus Ride shuttles are no joyride. But they are rapidly getting 16,000+ monthly riders comfortable with autonomous vehicles.

Innovation of the Day

62. SBS Transit

May 15, 2019
Transport

Grass roofs are moving from the hippest of eco-dwellings…to buses! Ten buses in Singapore were equipped with living roofs in an eco-conscious, air conditioning cost-cutting move.

Innovation of the Day

63. Cyclo

Aug 9, 2019
Transport

This packable bike helmet makes it convenient for consumers to put safety first. And it’s made from recycled ocean plastic. No wonder it exceeded its Indiegogo funding goal in five days!

Innovation of the Day

64. Clear Channel

Mar 26, 2019
Transport

Stockholm’s Emotional Art Gallery transformed OOH into OMG. An algorithm scanned social media and local data to estimate commuters’ emotions, while digital subway billboards displayed real-time art to sooth them accordingly.

Innovation of the Day

65. Bird

May 1, 2019
Transport

Say what you want about the controversial (and oft dumped-on-the-sidewalk) Bird scooters, but the company is raising the eco-bar by extending its carbon offset beyond the impact of an individual ride, and including delivery and charging.

Innovation of the Day
Innovation of the Day

💼 Top 5 Travel innovations

The travel industry faces a perfect trend storm. On the one hand, travel is so important to people. It communicates so much about their status and identity. On the other hand, the industry faces a epic tension between rhetoric and reality, especially when it comes to purpose and authenticity. Here are five innovations that are making strides to resolve this tension:

66. KLM

Jul 3, 2019
Travel

Reminiscent of Patagonia’s ‘Don’t Buy this Jacket Campaign’, the Dutch airline asked its passengers to consider if they really needed to fly, or whether they could take a train or meet via video conference. Revenue sacrifice in the name of sustainability.

Innovation of the Day

67. Marriott

Feb 6, 2019
Travel

Brands touting ‘positive impact’ will look especially hollow if their own establishments play host to human suffering. Marriott trained half a million employees to spot trafficking at its hotels. What will you do?

Innovation of the Day

68. Faroe Islands

Mar 21, 2019
Travel

The tiny island nation closed to tourists for a weekend, while selected ‘voluntourists’ worked to conserve and restore popular locations. A clever move that raised awareness of overtourism and secured a bit of free labor to boot.

Innovation of the Day

69. Sidekick

Jul 26, 2019
Travel

Choice saturation. Fake reviews. This South Korean platform lets travelers text a local for real-time recommendations. Sry Yelp, g2g 🤙

Innovation of the Day

70. The Moxy

May 6, 2019
Travel

Coffee maker, room service, iron and…ASMR?! The New York hotel tapped into the popular YouTube phenomenon to give guests a ‘drug-free mental massage’ via free, in-room, celebrity-performed ASMR videos.

Innovation of the Day

 

So there you have it! 70 of the most expectation-raising, lightbulb-moment-sparking, trend-driven innovations of 2019! 💡💡💡

Which ones wowed you? Which ones do you think will fizzle? Which ones did we miss?

And don’t forget to subscribe to receive a dose of inspiration in your inbox, every morning (except at weekends…our writers need to sleep! 😉).

Finally, best of luck…here’s to making 2020 your best year yet! Cheers! Proost! 干杯! Salud! Skål! 건배! Santé! Prost! Şerefe! Mabuhay! Saúde! Chok dee!