Make → Shift


While you work on that sustainability five-year plan, it’s time to also think of some quick, actionable ways your brand can provide consumers with physical and psychological respite from the unfolding crisis.

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We work with trends, and turn them into meaningful business opportunities. For you.

We don't just watch consumer trends. We're built to inspire and guide professionals like yourselves to act on the world's most enticing opportunities – with the help of our Trend Intelligence Platform, our Academy and our Keynotes, Reports & Workshops

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🇺🇸 In the US? So are we! Here's what we can do for you.

Collaborate and innovate with your partner in purpose.
Enroll in our Academy trend course and get free access for a +1.

Discover TrendWatching Academy

Free | Innovation of the Day

Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur your Next Meaningful Big Thing?

Free | Make→Shift

Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included

Mastering the future of consumerism demands purpose, passion and...
a thorough methodology!

Here's how we do it

Great minds think alike 💡


Great minds think alike 💡

By Livia Fioretti Head of Academy

We know that trend-setting innovations aren’t created in siloes: that’s why we’ve launched our A+1 campaign...

Sign up to our virtual trend course, TrendWatching Academy, and we’ll let you bring along a plus one (free of charge), so you can learn, brainstorm and ideate together.

Find out more

Premium | Trend intelligence platform

TikTok, Fortnite, Roblox…


TikTok, Fortnite, Roblox…

By Robbie Hodges Trend Analyst

Sound familiar? In our latest Snapshot report, we look at the brands titillating gen Z consumers with smart gaming and social media-driven activations. It’s available for members of our Trend Intelligence Platform now.

tw:in | Global spotter's network

Thanks to our 800+ trend spotters!


Thanks to our 800+ trend spotters!

By Joaquim Moody Head of tw:in

From plastic bricks in Kenya to sea-soaked Swedish furniture, here's a handful of the best purpose-driven business innovations shared by members of tw:in, our global spotters community, last month.

Business of Purpose | Community


Business of Purpose | Community

So, your brand's sustainable? Prove it


So, your brand's sustainable? Prove it

By Izzy Ahrbeck Trend Analyst

In our latest episode we talk to three change-makers about the future of sustainability labels and certifications. Are they really worth it? Which should your brand subscribe to? Listen now to find out.

Stamp of Approval: Sustainability Labels and Certifications

Listen to Purpose Talks here 

Around the world in 800 clients (and counting) .

Unicef resized
Loreal resized
starbucks resized
danone resized
Mastercard resized
adidas resized
tbwa resized
Moet hennessy resized
art basel resized
standard chartered
samsung resized

Any questions?

Talk to Matthijs van Waveren, our Business Development Director.
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