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Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market.
From our base in Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our APAC analysts and spotters from Hanoi to Da Nang to Ho Chi Minh City.
Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.
PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 500+ subscribers in Vietnam (and 100,000+ subscribers worldwide).
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.
Used by hundreds of brands and agencies around the world (including 80+ across Asia), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, APAC Trend Report, Ask an Analyst, and more.
Nathania, a Singaporean from Indonesian heritage, is our lead APAC analyst and one of TrendWatching’s most experienced speakers, who has delivered 100+ consumer trend keynotes and innovation workshops in major cities (including Bangkok) across four continents.
Working with our teams in Singapore, Amsterdam, Berlin, London, and New York, and spotters in 60+ countries worldwide, Nia can be commissioned for customized trend reports, webinars, and workshops.
We’ve just launched our Academy – in collaboration with Business of Purpose.
Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, on-demand video course.
Enroll for only USD 249 (approx VND 5,735,000).
🏆 Certification included!
Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections.
Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.