One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market. 

From our New York and Bay Area base, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by dozens of spotters from Los Angeles to Chicago to Dallas.

We're keen to help you act on the trends that matter. Today.

Trusted by brands and agencies like Citibank, Netflix, TBWA, Major League Soccer and Live Nation.

netflix def
citi
Unicef resized
MLS
Loreal resized
BofA
starbucks resized
ford
Coke resized
live nation
Mastercard resized
tbwa resized
adidas resized
endeavor
sephora
VMLY&R

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 

 

FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 20,000+ US professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read latest Make→Shift issue: IN-FLUENCERS  

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world, TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, Annual Trend Reports, Ask an Analyst, and more

More on Premium

BESPOKE | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.

More on Bespoke

ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only US$ 249. 🏆 Certification included!

More on Academy
twin BoP TrendWatching United States twin BoP TrendWatching United States

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

TrendWatching's Business Development Director Camilla Van Grembergen

Any questions? Get in touch with us!

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.