05 August 2020
This quarter, luxury fashion brand Burberry opened its first “social retail” store in China. Created in partnership with Tencent, Burberry’s 5,800 square foot store combines a physical store experience with a digital one (via its new WeChat mini-program). All of the store’s merchandise contains a tag with a QR code; the more codes are scanned and the more the customer interacts with Burberry, the more ‘social currency’ the customer receives...
MAKE SHIFT
MAKE SHIFT
A brand-new, monthly briefing to help you navigate this wild New Normal. We’ll be covering the trends no brand can afford to ignore...but that’s not all. Every issue includes exercises and prompts to get your team innovating: Making shifts & making sh*t happen!
