Meet the team

Alicia-square
Alicia oversees our AI-driven trend research. Her curiosity in innovation and technology has taken her to Beijing, Tel Aviv, Manila and Singapore, where she worked for leading start-ups. She’s currently completing her studies in Finance Analytics at Singapore Management University and Digital Culture and Communications at Tel Aviv University.

Alicia Teo Li Xia

Business Analyst
Alicia oversees our AI-driven trend research. Her curiosity in innovation and technology has taken her to Beijing, Tel Aviv, Manila and Singapore, where she worked for leading start-ups. She’s currently completing her studies in Finance Analytics at Singapore Management University and Digital Culture and Communications at Tel Aviv University.
anton-square
Anton heads up our Premium service, working hard on creating the best intelligence platform for meaningful business opportunities in the world. Previously, he managed tw:in, our global trend spotting network, before being the driving force behind all of TrendWatching’s global Trend Events. He's also the co-founder of Common Grounds and Silky Tunes. He's currently dividing his time between a remote island on the Swedish coast and bustling Amsterdam. 

Anton Bjorklund

Premium Product Manager 
Anton heads up our Premium service, working hard on creating the best intelligence platform for meaningful business opportunities in the world. Previously, he managed tw:in, our global trend spotting network, before being the driving force behind all of TrendWatching’s global Trend Events. He's also the co-founder of Common Grounds and Silky Tunes. He's currently dividing his time between a remote island on the Swedish coast and bustling Amsterdam. 
Ayesha Andrade

Ayesha is one of our Senior Account Managers based in the Netherlands. Originally from India, she grew up in North America and worked in the building construction industry before moving to Europe and joining TrendWatching. She enjoys spending her free time on circular economy initiatives, playing football, and honing her Indian cooking skills.

Ayesha Andrade

Senior Client Success Account Manager

Ayesha is one of our Senior Account Managers based in the Netherlands. Originally from India, she grew up in North America and worked in the building construction industry before moving to Europe and joining TrendWatching. She enjoys spending her free time on circular economy initiatives, playing football, and honing her Indian cooking skills.

Bruna square-2
Bruna supports tw:in, our global trend spotting network. Born and raised in Brazil, she has studied Social Sciences and Marketing and now lives in Barcelona, continuing her studies with an MA in Trend Research. With her passion for learning about different cultures, she believes that pushing for diversity and inclusivity is the way forward for meaningful and transformative innovations. 

Bruna Boucinha

tw:in Community Lead
Bruna supports tw:in, our global trend spotting network. Born and raised in Brazil, she has studied Social Sciences and Marketing and now lives in Barcelona, continuing her studies with an MA in Trend Research. With her passion for learning about different cultures, she believes that pushing for diversity and inclusivity is the way forward for meaningful and transformative innovations. 
Caitlin-square

Caitlin has grown up in London with Australian roots. She studied at Central Saint Martins College and has taken part in various exhibitions and artist residencies. As Trend Analyst, Caitlin brings her passion for textiles, research and innovation to the team. With an open mind and a big smile, she is always eager to discover music from around the globe - Brazil and Uganda being her current favourites.

Caitlin Hughan

Trend Analyst

Caitlin has grown up in London with Australian roots. She studied at Central Saint Martins College and has taken part in various exhibitions and artist residencies. As Trend Analyst, Caitlin brings her passion for textiles, research and innovation to the team. With an open mind and a big smile, she is always eager to discover music from around the globe - Brazil and Uganda being her current favourites.

Camilla-square
Hailing from Ghent, Belgium, Camilla heads up our Business Development activities and is one of our Trend Analysts. Having studied Communication Management with a minor in Global TrendWatching and previously having produced and presented a radio show, Camilla translates our innovations and insights into different media formats, and works closely with clients to understand and deliver on their trend needs. She is very much passionate about food, beauty and entertainment but most importantly, innovations that leave a positive impact on people.

Camilla Van Grembergen

Trend Analyst
Hailing from Ghent, Belgium, Camilla heads up our Business Development activities and is one of our Trend Analysts. Having studied Communication Management with a minor in Global TrendWatching and previously having produced and presented a radio show, Camilla translates our innovations and insights into different media formats, and works closely with clients to understand and deliver on their trend needs. She is very much passionate about food, beauty and entertainment but most importantly, innovations that leave a positive impact on people.
David-Quella
David is our Chief People Officer. As a certified coach with a master’s degree in “Leadership and Change Management”, he loves to bring out the best in people and work on strategic big picture topics that serve a greater purpose. In his free time, he enjoys going on adventures and exploring new music and cuisines.

David A. Quella

Chief People Officer

David is our Chief People Officer. As a certified coach with a master’s degree in “Leadership and Change Management”, he loves to bring out the best in people and work on strategic big picture topics that serve a greater purpose. In his free time, he enjoys going on adventures and exploring new music and cuisines.
dene-nel

Originally from South Africa and now living in the Netherlands, Dene is one of our Account Managers. Client centricity is at the heart of everything she does and she strives to maintain and build important client relationships. In her spare time, Dene can be found exploring Amsterdam, drinking good coffee, or trying out the different cuisines that Europe has to offer.

Dene Nel

Client Success Account Manager

Originally from South Africa and now living in the Netherlands, Dene is one of our Account Managers. Client centricity is at the heart of everything she does and she strives to maintain and build important client relationships. In her spare time, Dene can be found exploring Amsterdam, drinking good coffee, or trying out the different cuisines that Europe has to offer.

diane-kirkland

Diane is our Director of Operations. Born and raised in the U.S., she comes to TrendWatching with a decade of experience in the nonprofit world. She gets fulfillment out of 'letting the doers do' and supporting colleagues through strategic planning, process optimization, and project management. She enjoys being part of a team, which is why you can find her running around a football pitch or cooking for friends in her free time.

Diane Kirkland

Director of Operations

Diane is our Director of Operations. Born and raised in the U.S., she comes to TrendWatching with a decade of experience in the nonprofit world. She gets fulfillment out of 'letting the doers do' and supporting colleagues through strategic planning, process optimization, and project management. She enjoys being part of a team, which is why you can find her running around a football pitch or cooking for friends in her free time.

Erick-square
Erick is one of our Senior Trend Analysts who works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty gritty of the new and the next; helping our clients unlock their purpose-potential.

Erick Smet

Senior Trend Analyst
Erick is one of our Senior Trend Analysts who works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty gritty of the new and the next; helping our clients unlock their purpose-potential.
Estelle-square
Estelle supports the Marketing & Community team for our sister company Business of Purpose while studying Journalism & International Affairs at Northeastern University in Boston. Passionate about maximizing impact-led social change, she has explored doing so in city government, a nonprofit consulting group, and a green enterprise incubator. Journaling and listening to live music are her favorite pastimes.

Estelle De Zan

Marketing & Community Assistant
Estelle supports the Marketing & Community team for our sister company Business of Purpose while studying Journalism & International Affairs at Northeastern University in Boston. Passionate about maximizing impact-led social change, she has explored doing so in city government, a nonprofit consulting group, and a green enterprise incubator. Journaling and listening to live music are her favorite pastimes.
Gaby-square-1

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Gaby Pian

Head of Finance

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Hania-square-1
Hania joined our Social Media Marketing team while she completes her Bachelor’s in Media & Information at the University of Amsterdam.
A Vietnamese, she was born and raised in Poland before moving to the Netherlands. A curious learner and an experimenter, she looks at keeping TrendWatching’s audiences engaged in the most impactful ways possible. Hania loves to travel, explore new cultures and food; she is also passionate about fashion and art.

Hania Le

Social Media Marketing Assistant
Hania joined our Social Media Marketing team while she completes her Bachelor’s in Media & Information at the University of Amsterdam.
A Vietnamese, she was born and raised in Poland before moving to the Netherlands. A curious learner and an experimenter, she looks at keeping TrendWatching’s audiences engaged in the most impactful ways possible. Hania loves to travel, explore new cultures and food; she is also passionate about fashion and art.
Izzy-square
Izzy is one of our Trend Analysts who work across TrendWatching Premium and our sister-brand Business of Purpose. Having lived in eight countries, she currently calls Berlin her home. Since completing her Master’s Degree in Sustainable Business & Innovation, she’s been focused on working towards future-proofing and reimagining old business models for the new decade. Izzy loves to see the world from multiple perspectives and enjoys getting inspiration from nature.

Izzy Ahrbeck

Trend Analyst
Izzy is one of our Trend Analysts who work across TrendWatching Premium and our sister-brand Business of Purpose. Having lived in eight countries, she currently calls Berlin her home. Since completing her Master’s Degree in Sustainable Business & Innovation, she’s been focused on working towards future-proofing and reimagining old business models for the new decade. Izzy loves to see the world from multiple perspectives and enjoys getting inspiration from nature.
Jacob-square
Jacob, with roots in British Columbia, is currently busy concluding his Bachelors in Information and Communication Studies at the University of Amsterdam. He is part of our marketing team, helping to research the trends and opportunities in the corporate training sector, to assist the development of our upcoming Academy.

Jacob Barker

Research Analyst
Jacob, with roots in British Columbia, is currently busy concluding his Bachelors in Information and Communication Studies at the University of Amsterdam. He is part of our marketing team, helping to research the trends and opportunities in the corporate training sector, to assist the development of our upcoming Academy.
jemma-square
Jemma is one of our Account Managers, and an integral part of our Client Success team. She firmly believes excellent communication is key to the success of any relationship. Born and raised in the UK, Jemma now lives in Rotterdam. She studied Textiles in Practice at The Manchester Metropolitan University, focussing on the impact of change within urban spaces. In her spare time, she can be found on a beach, regardless of the weather.

Jemma Betterton

Client Success Account Manager
Jemma is one of our Account Managers, and an integral part of our Client Success team. She firmly believes excellent communication is key to the success of any relationship. Born and raised in the UK, Jemma now lives in Rotterdam. She studied Textiles in Practice at The Manchester Metropolitan University, focussing on the impact of change within urban spaces. In her spare time, she can be found on a beach, regardless of the weather.
Joaquim-square
Another born and raised Amsterdammer, Joaquim is one of our Trend Analysts specializing in European trends and insights. He also manages tw:in, our global trend spotting network with 300+ trend-loving professionals from over 80 countries. Having a strong desire to understand what makes people tick and drive them, Joaquim followed an MA in Consumer Psychology before working in advertising. As a Trend Analyst, he loves to work and think about the things that help push companies towards a more purpose-driven existence.

Joaquim Moody

Head of tw:in
Another born and raised Amsterdammer, Joaquim is one of our Trend Analysts specializing in European trends and insights. He also manages tw:in, our global trend spotting network with 300+ trend-loving professionals from over 80 countries. Having a strong desire to understand what makes people tick and drive them, Joaquim followed an MA in Consumer Psychology before working in advertising. As a Trend Analyst, he loves to work and think about the things that help push companies towards a more purpose-driven existence.
Liesbeth square
Liesbeth curates and writes our Innovation of the Day publication. A Dutch-Canadian hybrid, Liesbeth has worked for start-ups and scale-ups, including Urbanbite and Springwise. More recently, she’s taken a hands-on interest in organic farming, studying organic agriculture and working as a vegetable grower on the side.

Liesbeth den Toom

Senior Editor
Liesbeth curates and writes our Innovation of the Day publication. A Dutch-Canadian hybrid, Liesbeth has worked for start-ups and scale-ups, including Urbanbite and Springwise. More recently, she’s taken a hands-on interest in organic farming, studying organic agriculture and working as a vegetable grower on the side.
Liv-square
Livia heads up our Academy, as well as our LatAm activities. She is also one of our presenters and workshop facilitators, having worked with clients in Spain, Norway and Ecuador. She previously worked as a Trend Researcher and Innovation Consultant in Brazil (where she’s originally from).

Livia Fioretti

Head of Academy
Livia heads up our Academy, as well as our LatAm activities. She is also one of our presenters and workshop facilitators, having worked with clients in Spain, Norway and Ecuador. She previously worked as a Trend Researcher and Innovation Consultant in Brazil (where she’s originally from).
Lucy-square
Lucy is our Head of Client Success, running and building out our CS department, ensuring that clients are at the heart of everything we do. Originally from the UK, Lucy has been living in the Netherlands for the last six years working in the education industry before joining TrendWatching. After studying Visual Communication, she now spends her free time illustrating.

Lucy Goodman

Head of Client Success
Lucy is our Head of Client Success, running and building out our CS department, ensuring that clients are at the heart of everything we do. Originally from the UK, Lucy has been living in the Netherlands for the last six years working in the education industry before joining TrendWatching. After studying Visual Communication, she now spends her free time illustrating.
Matthijs-square

Matthijs leads our Business Development team, helping our customers get the maximum out of our insights by evolving current and future business models. Before TrendWatching, he worked for various corporations and start-ups as a marketing manager. His passion is deep consumer understanding which builds on the Kahneman theory that we are all emotional, irrational creatures. When not working, you can find him cycling around the Netherlands.

Matthijs van Waveren

Head of Business Development

Matthijs leads our Business Development team, helping our customers get the maximum out of our insights by evolving current and future business models. Before TrendWatching, he worked for various corporations and start-ups as a marketing manager. His passion is deep consumer understanding which builds on the Kahneman theory that we are all emotional, irrational creatures. When not working, you can find him cycling around the Netherlands.

Nikki-square-1
Nikki is our Dutch designer who has adopted London as her home-base for the last 8 years. She joined TrendWatching after graduating in Graphic Design at Central Saint Martins and has been owning many of our content and products ever since, ensuring they look as engaging as possible with fresh visual funkiness!

Nikki Ritmeijer

Senior Designer
Nikki is our Dutch designer who has adopted London as her home-base for the last 8 years. She joined TrendWatching after graduating in Graphic Design at Central Saint Martins and has been owning many of our content and products ever since, ensuring they look as engaging as possible with fresh visual funkiness!
Phoebe-square
Phoebe was born and raised in the US and is currently based in Amsterdam, studying Business Innovation. Phoebe is committed and driven by her passion for contributing to a more purpose-driven economy by finding meaningful opportunities to build our product portfolio and Premium service, our trend intelligence platform.

Phoebe Hoes

Product Strategy Assistant
Phoebe was born and raised in the US and is currently based in Amsterdam, studying Business Innovation. Phoebe is committed and driven by her passion for contributing to a more purpose-driven economy by finding meaningful opportunities to build our product portfolio and Premium service, our trend intelligence platform.
QianHong-square
Based in Singapore, Qian Hong is assisting our Head of Academy with the various roll-out plans for this new service. She also just finished her final year at Nanyang Technological University (NTU), as a Bachelor of Social Science in Psychology. Qian Hong is passionate about increasing awareness about mental health and making it less of a taboo. In her free time, you'll find her trying her hand at digital illustrations or taking long walks accompanied by her Spotify playlists.

Qian Hong

Academy Account Manager
Based in Singapore, Qian Hong is assisting our Head of Academy with the various roll-out plans for this new service. She also just finished her final year at Nanyang Technological University (NTU), as a Bachelor of Social Science in Psychology. Qian Hong is passionate about increasing awareness about mental health and making it less of a taboo. In her free time, you'll find her trying her hand at digital illustrations or taking long walks accompanied by her Spotify playlists.
Reinier-square
Reinier founded TrendWatching in Amsterdam in 2002. He is also the founder of Business of Purpose and a number of other boutique businesses. He’s convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

Reinier Evers

Founder
Reinier founded TrendWatching in Amsterdam in 2002. He is also the founder of Business of Purpose and a number of other boutique businesses. He’s convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.
Riz-square
Riz is our in-house Environmental Engineer who now oversees our strategy and business operations. After growing up as a true global citizen, from Singapore to the Netherlands, and working in start-ups and as an environmental consultant, he has found his passion in empowering the purpose-driven economy in every possible way. When he's not trying to better the world in some way, you might happen to catch a glimpse of him in some high altitude mountain.

Riz Razak

Chief Business Officer
Riz is our in-house Environmental Engineer who now oversees our strategy and business operations. After growing up as a true global citizen, from Singapore to the Netherlands, and working in start-ups and as an environmental consultant, he has found his passion in empowering the purpose-driven economy in every possible way. When he's not trying to better the world in some way, you might happen to catch a glimpse of him in some high altitude mountain.
Robbie-square-1
Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.

Robbie Hodges

Trend Analyst

Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.
Runako-square
Runako is our Customer Experience Assistant, working with the CS team to find solutions to improve the customer journey. He comes from a creative background within the music and fashion industry, involving events, DJing and modelling at events such as the London Fashion Week. With a focus on strategy and design, he aims to fuse creativity with a purpose-driven business approach. Getting lost in the forest on a warm and sunny day is one of his favourite pastimes!

Runako Bedeau

Customer Experience Assistant
Runako is our Customer Experience Assistant, working with the CS team to find solutions to improve the customer journey. He comes from a creative background within the music and fashion industry, involving events, DJing and modelling at events such as the London Fashion Week. With a focus on strategy and design, he aims to fuse creativity with a purpose-driven business approach. Getting lost in the forest on a warm and sunny day is one of his favourite pastimes!
Sophie-square-1
Sophie takes care of all our social media accounts, from Instagram to Telegram to WhatsApp to Twitter. She’s a French MBA graduate from Brittany who now finds Amsterdam her base. Sophie channels her love for movies, music and surfing to bring life to our online omnipresence, keeping our different communities engaged.

Sophie Caro-Tourneux

Social Media Manager
Sophie takes care of all our social media accounts, from Instagram to Telegram to WhatsApp to Twitter. She’s a French MBA graduate from Brittany who now finds Amsterdam her base. Sophie channels her love for movies, music and surfing to bring life to our online omnipresence, keeping our different communities engaged.
sou-square

Born and raised in the Netherlands with Chinese and Cambodian roots, Sou Lang is our Client Success and Finance Admin Coordinator. During her studies in International Music Management, the subject of her thesis was “change management within the live events and music industry in regards to the 3P’s (People, Planet, Profit) of sustainability”. Sou Lang’s obsessions are food, family, and friends. When she’s not keeping busy with work, you can find her at the beach, happily munching on whatever and in good company.

Sou Lang Ly

Client Success and Finance Admin Coordinator

Born and raised in the Netherlands with Chinese and Cambodian roots, Sou Lang is our Client Success and Finance Admin Coordinator. During her studies in International Music Management, the subject of her thesis was “change management within the live events and music industry in regards to the 3P’s (People, Planet, Profit) of sustainability”. Sou Lang’s obsessions are food, family, and friends. When she’s not keeping busy with work, you can find her at the beach, happily munching on whatever and in good company.

steve-square
Steve is our Head of Marketing. With just under a decade of experience working in advertising and PR, he makes sure that our brand has value and our proposition has purpose. A British-born, Amsterdam-based writer, Steve has already had two books published and, in his moonlight hours, helps run independent music blog A&R Factory.

Steve Warr

Head of Marketing
Steve is our Head of Marketing. With just under a decade of experience working in advertising and PR, he makes sure that our brand has value and our proposition has purpose. A British-born, Amsterdam-based writer, Steve has already had two books published and, in his moonlight hours, helps run independent music blog A&R Factory.
Terence-square-1
Terence is originally from London but made Amsterdam his home seven years ago where he studied New Media and Digital Culture at University of Amsterdam. He currently looks after all our content and marketing video and audio.

Terence Moore

Production Expert
Terence is originally from London but made Amsterdam his home seven years ago where he studied New Media and Digital Culture at University of Amsterdam. He currently looks after all our content and marketing video and audio.
Thomas-square

Thomas heads up our sister company Business of Purpose and works closely with our Content team to map out global, meaningful consumer trends and insights. He previously worked as a Trends and Innovations consultant in Germany and South Africa, and believes that the time for business as a force for good — championing sustainability, well-being and equality — is now.

Thomas Klaffke

Head of Research

Thomas heads up our sister company Business of Purpose and works closely with our Content team to map out global, meaningful consumer trends and insights. He previously worked as a Trends and Innovations consultant in Germany and South Africa, and believes that the time for business as a force for good — championing sustainability, well-being and equality — is now.

Victoria-square
Having grown up in Dubai, Victoria moved to Amsterdam to pursue her master’s degree at the University of Amsterdam. At TrendWatching, she manages our social media engagement and product promotion efforts among many other marketing projects. Victoria is passionate about topics in sustainability and well-being, with a focus on consumer engagement and climate change, particularly spending her time with work involved in technology use and mental health.

Victoria Chapman

Trend Analyst
Having grown up in Dubai, Victoria moved to Amsterdam to pursue her master’s degree at the University of Amsterdam. At TrendWatching, she manages our social media engagement and product promotion efforts among many other marketing projects. Victoria is passionate about topics in sustainability and well-being, with a focus on consumer engagement and climate change, particularly spending her time with work involved in technology use and mental health.
Vicki-square
Victoria is our Head of Premium Content. An experienced presenter, Victoria has delivered empowering keynotes, internal strategy sessions and innovation workshops for brands across the globe, and is passionate about helping businesses to understand, validate and apply trends. 

Victoria Loomes

Head of Premium Content
Victoria is our Head of Premium Content. An experienced presenter, Victoria has delivered empowering keynotes, internal strategy sessions and innovation workshops for brands across the globe, and is passionate about helping businesses to understand, validate and apply trends. 
Yure-square
Yure, born, raised, and based in Rio de Janeiro, is our Business Developer for Latin America. Growing up loving art and creativity led him to studied communications with a focus on Advertising. Experienced in product development, he favours a human-centered approach.

Yure Reis

Business Developer
Yure, born, raised, and based in Rio de Janeiro, is our Business Developer for Latin America. Growing up loving art and creativity led him to studied communications with a focus on Advertising. Experienced in product development, he favours a human-centered approach.
Zuza-square

Zuzanna translates our trend intelligence into beautiful designs. Hailing from Gdynia in Poland, Zuzanna has been living in the Netherlands for several years, where she graduated from the Royal Academy of Art in The Hague.

 

Zuzanna Loch

Head of Design

Zuzanna translates our trend intelligence into beautiful designs. Hailing from Gdynia in Poland, Zuzanna has been living in the Netherlands for several years, where she graduated from the Royal Academy of Art in The Hague.