OUR Team

Reinier Evers


Reinier founded TrendWatching in Amsterdam in 2002. He is also the founder of Business of Purpose and a number of other boutique businesses. He’s convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

Connect with Reinier on LinkedIn.


Director of trend strategy

Lisa is our Director of Trend Strategy. Based in New York, she heads up the daily Innovation of the Day newsletter and our New Normal publication, facilitates workshops and regularly presents trend research to clients - including Mastercard, Marriott, Church & Dwight and Vans.

View Lisa's bio here.

Thomas Klaffke

Head of Research

Thomas heads up our sister company Business of Purpose and works closely with our Content team to map out global, meaningful consumer trends and insights. He previously worked as a Trends and Innovations consultant in Germany and South Africa, and believes that the time for business as a force for good - one that champions sustainability, well-being and equality - is now.

Connect with Thomas on LinkedIn.

Riz Razak

Chief Operations Officer

Riz is a Singapore-trained Environmental Scientist who oversees our strategy and daily operations. After ‘growing-up’ as a true global citizen all over the world and working in startups and as an environmental consultant, he has found his passion in empowering the purpose-driven economy in every possible way.

Connect with Riz on LinkedIn.


Evangelist at Large

Acacia, based in Singapore and previously our Head of Trends & Insights Asia, is now one of our Evangelists at Large. A highly sought after speaker, she has delivered over 90 trend keynotes and innovation workshops across the globe, for clients including P&G, Coca- Cola, Adidas, MasterCard and Amadeus. Acacia's regional trend briefings have also been featured in various publications such as Campaign Asia, Inside Retail, Warc and Mumbrella.

View Acacia's bio here.


Evangelist at large

Based in New York, Max speaks at conferences around the world and delivers our consumer insights to clients such as Google, Church & Dwight, the Walt Disney Imagineers and Spotify. Max has been quoted by the Financial Times, Strategy+Business and The Next Web, and co-authored Wiley-published 'Trend-Driven Innovation'.

View Max's bio here.


Head of Premium Content

Victoria is Head of Premium Content at TrendWatching, working closely with our Amsterdam team. An experienced presenter, Victoria has delivered empowering keynotes, internal strategy sessions and innovation workshops for brands across the globe, and is passionate about helping businesses to understand, validate and apply trends. 

View Victoria's bio here.

Zuzanna Loch

Visual Designer

Zuzanna translates our trend intelligence into beautiful designs. Hailing from Gdynia in Poland, Zuzanna has been living in the Netherlands for several years, where she graduated from the Royal Academy of Art in The Hague.

Connect with Zuzanna on LinkedIn.

David Mattin

Evangelist at large

David, a sought-after keynote speaker and widely published writer, has presented on emerging trends in dozens of countries, sits on the World Economic Forum's Global Future Council on Consumption and co-authored Wiley-published 'Trend-Driven Innovation'.

View David's bio here.

Dee G

Account Director

Dee is our Account (and Event) Director for both existing clients and those interested in working with us. Based out of Singapore, she greatly enjoys taking on trend-driven questions, ideas and opportunities, be it in Bangkok, Brussels or Boston. 

Connect with Dee on LinkedIn.


Head of Academy & TW:IN

Nia is responsible for managing twin  our community of 1,700+ trend professionals from over 80 countries. She's also working hard on launching our first public Academy courses. A Singapore-based published author and engaging speaker, she delivers keynotes and workshops on trends and innovations for global conferences and clients including Beiersdorf in Jakarta, Inside Retail in Hong Kong, Hufvudstaden in Stockholm and Danone in Singapore. 

View Nia's bio here.

Sophie Caro-Tourneux

Social Media Manager

Sophie takes care of all our social media accounts, from Instagram to Telegram to WhatsApp to Twitter. She’s a French MBA graduate from Brittany who now finds Amsterdam her base. Sophie channels her love for movies, music as well as surfing to bring life to our online omnipresence, keeping our different online communities engaged.

Connect with Sophie on LinkedIn.


Henry Mason

Evangelist at large

Henry, who expertly managed TrendWatching from 2012-2020, is an experienced and sought-after keynote speaker and author of Wiley-published 'Trend-Driven Innovation'. Henry has given over 100 keynote presentations in more than 30 countries, speaking alongside thought leaders (from Seth Godin to Steven Johnson), ground-breaking entrepreneurs (from Robin Chase to Eric Schmidt), global figures (from Kofi Annan to Muhammad Yunus) and many, many more. Based in London, he is now one of our Evangelists at Large. 

View Henry's bio here.


Head of Customer Success

Sofie heads up our global Customer Success team, handling all strategic plans and actions to help hundreds of our clients worldwide to get the most from our services.

Connect with Sofie on LinkedIn.


Lead Innovation Architect

Delia is responsible for developing and delivering TrendWatching's innovation methodology. She has worked in innovation consultancy, and led workshops for audiences across Europe. She has authored several books including Road Trip to Innovation and Wiley-published 'Trend-Driven Innovation'

View Delia's bio here.

Catarina Macaroco

Head of Marketing

Catarina is our Marketing Director, overseeing all our brand awareness campaigns (including content partnerships) and promotional campaigns for our free publications and paid services. 
Originally from sunny Portugal, Catarina has helped startups, scaleups and big corporations implement growth into their DNA. She then decided to shift her focus and, like many, find her purpose, which brought her to TrendWatching.

Connect with Catarina on LinkedIn.


Customer Success Account Manager

Krystyna acts as the main point of contact for all our Premium clients.  Since graduating with an MA in Sociology from the University of Edinburgh, she spent many years living and working in Paris before joining our Customer Success team.

Liesbeth den Toom

HR & Finance Manager

Liesbeth expertly handles all our HR and finances. A Dutch-Canadian hybrid, Liesbeth has worked for start-ups and scale-ups, including Urbanbite and Springwise. More recently, she’s taken a hands-on interest in organic farming, studying organic agriculture and working as a vegetable grower on the side.

Connect with Liesbeth on LinkedIn.

Terence Moore

Marketing Manager

Terence is originally from London but made Amsterdam his home seven years ago where he studied New Media and Digital Culture at University of Amsterdam. He currently looks after all our marketing research and analysis. 

Connect with Terence on LinkedIn.

Livia Fioretti

Head of tw:in

Livia manages our community of 1,700+ trend professionals from over 80 countries. She is also one of our presenters and workshop facilitators, working with clients in Spain, Norway and Ecuador. Before moving to London, her current base, she worked as a Trend Researcher and Innovation Consultant in Brazil (where she’s originally from) and Spain.

Connect with Livia on LinkedIn.

Siena Kinsale

Research Analyst

Having lived and volunteered around the world, from The Bahamas to Spain, Siena now pursues a degree in Media and Information at the University of Amsterdam. Driven by her passion to make sustainable living the normalised paradigm, she is working with us on mapping out purpose-driven consumer trends.

Connect with Siena on LinkedIn.

Jacob Barker

Research Analyst

Jacob, with roots in British Columbia is currently busy concluding his Bachelors in Information and Communication Studies at University of Amsterdam. He is part of our marketing team, helping to research the trends and opportunities in the corporate training sector, to assist development of our upcoming 'Academy'

Connect with Jacob on LinkedIn.

Angela Orozco

Advisor - South & Central America

With a background in Visual Communications and Brand Strategy, and having moved from her native city of Bogota to Amsterdam, Angela advises our teams on, and connects us to purpose-driven opportunities and professionals in South & Central America. 

Connect with Angela on LinkedIn.


Alicia Teo Li Xia

Business Analyst

Alicia oversees our AI-driven trend research. Her curiosity in innovation and technology has taken her to Beijing, Tel Aviv, Manila and Singapore, where she worked for leading startups. She’s currently completing her studies in Finance Analytics at Singapore Management University and Digital Culture and Communications at Tel Aviv University.

Connect with Alicia on LinkedIn.

Fiona Raguenez

Research and Insights Analyst

Fiona is part of our Berlin team, and currently completing her Bachelor in Management at the ESCP college in Paris. Fiona helps manage our communities, providing its members with timely and very 'now' insights from a rapidly changing business world. Passionate about environmental and social initiatives Fiona strives to put her skills to contribute to a more sustainable and fair society, by changing the mindset of companies.

Connect with Fiona on LinkedIn.

Ana Santiago

Innovations Analyst

Ana recently completed her Bachelor in Entrepreneurship at the University of Madrid. Part of our Berlin team, she looks after our Slack-based Innovations feeds, part of our online trend intelligence platform. She finds inspiration in initiatives focused on people and their environment.

Connect with Ana on LinkedIn.

Lucas Stoffe

Innovations Analyst

Born and raised in Brussels, Lucas joined our Amsterdam team to head up our innovation benchmarking research. With his background in Innovation Management, he is passionate about being part of the future of business: purpose-driven co-creation. 

Connect with Lucas on LinkedIn.

Angela Herdin

Community Manager

Angela, working out of Madrid, is one of our community managers. She guides our members from all around the globe to navigate our many events, projects and initiatives. Having studied Entrepreneurship, Angela launched a project bringing a community of sustainable fashion designers together, getting her first taste for big, diverse communities. 

Connect with Angela on LinkedIn.

Virginie Brants

Innovations Analyst

Virginie, based in Brussels, is a driving force behind the innovations being added weekly to our Premium platform. As an Innovations Analyst, she is passionate about providing our clients with a glimpse of the future through her research.

Connect with Virginie on LinkedIn.