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Every Friday we share local innovation insights sourced from tw:in (TrendWatching’s Insight Network). It's is our private Slack community, where we share and discuss innovations with hundreds of trend enthusiasts around the world. Sound interesting? Join us now! »

The city of Edmonton opened Canada’s first all-natural pool, without any chlorine, this month. Costing CAD 14.4 million to construct, the Borden Natural Swimming Pool uses plankton, a filtration system and aquatic plants to remove contaminants from the water. Natural pools are said to offer a ‘cleaner’ experience, which means that swimmers won’t feel the effects of chlorine (like itchy eyes), and be more energy efficient than a regular pool. In order to prevent pathogens from forming, the Borden pool will be colder than most (23 degrees Celsius versus the common 28–29). Swimmers cannot wear cotton, which can harm the aquatic plants, and must use phosphate-free sunscreen.

This spot was sent to us by our Canada-based twin member Kama Kaczmarczyk, who shared her perspective: “Big corporations are making sustainability a key focus in their operations (think IKEA’s ‘climate positive’ ambitions); here, we see that governments are following suit. And by forgoing chlorine, Canada’s natural swimming pool closes the gap between what’s good for the environment and what’s good for a human being.”

‘To chlorine or not to chlorine’ is a question that’s largely up for debate, but local residents are voting with their feet. And the bigger underlying trend at play is clear: aspirations around environmental sustainability and personal wellness are increasingly one and the same. This convergence of ‘eco-friendly’ and ‘healthy’ isn’t limited to food or cosmetics as perhaps you might expect, but people’s environment too. How could your brand fulfill consumers’ demand for that environmental and physical well-being at the same time?

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Global Trend Events

Our team are working day and night to make sure our next series of Global Trend Events is the most exciting, focused and actionable download that we've ever offered.

If you happen to be in Asia, Australasia, Europe or North America from August through November 2018, we would absolutely love to see you in one of the cities listed below:

The Museum of Contemporary Art 
Tuesday, 21st August 2018
View Sydney Trend Event »

Pakhuis de Zwijger 
Tuesday, 25th September 2018
View Amsterdam Trend Event »

LSO St Luke's 
Thursday, 4th October 2018
View London Trend Event »

Tiff Bell Lightbox 
Tuesday, 16th October 2018
View Toronto Trend Event »

Gene Siskel Theater 
Thursday, 25th October 2018
View Chicago Trend Event »

National Design Centre
Thursday, 1st November 2018
View Singapore Trend Event »

Tuesday, 6th November 2018
View Bangkok Trend Event »

CGV Theatre
Tuesday, 13th November 2018
View Jakarta Trend Event »

PenBrothers Makati
Tuesday, 20th November 2018
View Manila Trend Event »

Hong Kong
The Hub
Tuesday, 27th November 2018
View Hong Kong Trend Event »


Friday, 30th November 2018
View Shanghai Trend Event »