One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist South Korean business professionals to bring meaningful innovations to market. 

From our base in Singapore, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by our APAC analysts and dozens of spotters from Seoul to Busan to Daegu. 

Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.



Trusted by brands and agencies like Samsung, Shinsegae, Standard Chartered Bank, Hyundai, DDB and Nissan.

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TrendWatching South Korea Purpose-Driven Innovation TrendWatching South Korea Purpose-Driven Innovation

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 


FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 20,000+ subscribers across Asia (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram and Slack

Read our latest Make→Shift issue: TERRAPY

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 80+ across Asia), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, APAC 2021 Trend Report, Ask an Analyst and more

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BESPOKE | Meet Nathania Christy, our lead APAC analyst.

Nathania, an Indonesian based in Singapore, is our lead APAC analyst and one of TrendWatching’s most experienced speakers, who has delivered 100+ consumer trend keynotes and innovation workshops in major cities across four continents. 

Working with our teams in Seoul, Amsterdam, Berlin, London and New York, and spotters in South Korea and 60+ countries worldwide, Nia can be commissioned for customized trend reports, webinars and workshops.

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Academy TrendWatching South Korea Academy TrendWatching South Korea

ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx KRW 283,000).
🏆 Certification included! 

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🌎 Connect with our global communities.

Join tw:in, our spotters network and TrendWatching's extended content team, and Business of Purposeour sister-brand and community for purpose-driven business professionals. Both communities have dozens of members across Asia, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections. 

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Any questions? Do get in touch!