Run with the trends & meaningful opportunities shaping 2022 and beyond


TrendWatching Premium:
A world-class, yet affordable trend intelligence platform

All the consumer trends, insights and tools you could possibly need - to guide and inspire you to turn trends into innovations. 

4 Jobs that our platform will inspire you
to do even better in 2022

๐ŸŸก Research and Analyis

Save all the time in the world on trend research โ€“ because we've researched the world's trends already, ready to run with.

๐Ÿ”ด Strategy and Planning

Boost your 2022 (and beyond) strategy with structured trend frameworks and actionable consumer trend insights. 

๐ŸŸข Inspiration and Innovation

Develop new business concepts, products, services and experiences that will change your marketplace - for the better.

๐Ÿ”ต Marketing and Campaigns

Dream up the marketing ideas, concepts and campaigns that communicate your solutions for this crucial decade.

24/7 access to all 7 platform features:

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1. Be instantly in the know with our Trend Reports

Get access to our popular Annual Consumer Trend Reports - the 2022 edition will be added to the platform on 30 November - as well as to all of our  topic-specific and localized (including Asia-Pacific and LatAm) trend reports, spanning half a decade.

2. Unlock your own trend research department with our Trend Framework

Our proprietary Trend Framework revolves around 16 mega-trends and 210+ emerging ones, letting you track trends specific to you and keep a top-level overview of the consumer world โ€“ all while remaining laser focused on rapidly adapting to changing customer needs.

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3. Stay endlessly energized and inspired with the world's leading Innovation Database

Our world-leading global innovation database โ€“ to inspire your product innovation.

Find, organise & share 25,000+ 'on trend' product and service innovations, segmented by 16 major B2C industries and 90+ countries

Dozens of new examples are added each week from our expert analyst team, AI-driven research tools and our global spotting network โ€“ giving you 24/7 access to meaningful product innovations happening around the world.

Trusted by 100s of brands, agencies and consultancies in 35+ countries

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Used by Marketers, Researchers, Strategists and Innovators daily

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4. Stay on top of the innovations closest to you with our Industry Updates

Get regular, informed insights on the key developments that are affecting your industry, worldwide.

Every quarter, our analysts release Industry Updates for 16 key B2C industries โ€“ among others retail, entertainment, food & beverage, telco, travel, financial services and automotive.

5. Ask an Analyst anything about our trends

Message or call our in-house Trend Analysts (from๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ฉ๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ช๐Ÿ‡ธ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡น๐Ÿ‡ญ) about any of our trends and innovations. They'll be happy to provide you with tailor-made pointers or insights, with a country or region-specific twist whenever needed.

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6. Know about what will make headlines in 2024 with the Innovations Lab

An enhanced feature giving you insights from pioneering start-ups and bold incumbents. Hosted in Slack and updated daily, consider it your 24/7 sneak peek into the more 'out there' product innovations our team is spotting and curating.

7. Turn trends into your own innovations with our tools and tips

Dive deeper into TrendWatchingโ€™s methodology and access practical tools like the Consumer Trend Canvas that will help you prioritize, apply and ideate with trends.

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Part of a brand?
Premium is ideal for:

  • Product Owners and Developers, Marketers, Business Developers, Insight Manager, Strategists, Researchers, Innovation Leads
  • Enhancing your organisational level of trend intelligence
  • Inspiring teams to be (way) more innovative

Part of an agency or consultancy? Premium is perfect for:

  • Creatives, Strategists, Account Directors and Managers, Insights Specialists
  • Enhancing your client value by adding a new dimension of trend intelligence, insights and examples to your output
  • Inspiring more business and collaboration opportunities with clients 

Purpose & Methodology โ™ฅ๏ธ

We arenโ€™t your run-of-the-mill trend firm. Weโ€™re grounded in purpose โ€“ embracing the shift to more sustainable, inclusive consumerism (truly the trend of all trends!), drawing on our extensive trend and innovation databases and nearly two decades honing our methodology.

OK, I want instant access๐Ÿ‘Š

Checked out the demo videos on the Resources page? Then it's time to pick the right plan.

Rest assured we offer a 100% no-risk guarantee: if, after purchasing, you feel Premium is not for you after all, then just let us know within 30 days of your purchase and we will refund you in full.

Plans & Pricing 


Talk to us

Still have some questions left?

Talk to Matthijs van Waveren, our Business Development Director.

Your message will go straight into his inbox and will be replied to asap.