TrendWatching Premium: A world-class, affordable trend intelligence platform.

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Your guide to staying informed on the trends that matter.

With all the trend-driven tools and content you could possibly need at your disposal, our trend intelligence platform won't just give you the insights you need โ€“ it will keep you inspired to run with meaningful business opportunities throughout a truly decisive decade.

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With new features and content added constantly.

With Premium, you keep getting value out of your subscription. Our platform is updated with new content daily, and periodically receives brand new features like Ask an Analyst and our Slack-hosted Innovations Lab.

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1. Trend Reports ๐Ÿ“•

Get access to our library of trend reports. All of our other topic-specific and localized reports, spanning half a decade.

2. Industry Updates ๐Ÿ“…

Industry Updates for 16 key B2C industries. Released every month and every quarter.

3. Trend Framework ๐Ÿ‘‰๐Ÿฝ

16 Mega Trends and 180 related sub-trends. Key inspiration and guidance on where consumerism is headed. 

4. Innovations Database ๐Ÿ”Ž

25,000+ innovations, fully searchable and including insights, tagged by trend and industry, updated daily. 

5. Ask An Analyst ๐Ÿ—ฃ

Message or call our international analysts about any of our trends and innovations.

6. Innovations Lab ๐Ÿ‘ฉโ€๐Ÿ”ฌ

Get a 24/7 sneak peek into emerging industry innovations with our Slack channel. Updated daily.


Ask an Analyst anything about our trends.

Our platform's new flagship feature. Tailor-made to solve your individual trend-based challenges around the ๐ŸŒŽ with advice from our in-house analysts in (and from):

Ask and receive rapid, easy access to the important insights you need to turn overwhelm into opportunity โ€“ and bring your next project or idea to life. 

Get instant access.
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Our (bi-) annual Trend Report.

Our new 2021 Trend Report comes in two volumes. In the first volume, exclusively available to Premium clients, we're focusing on new and accelerated trends helping you navigate the short-term business impacts of the current pandemic.

The second volume (coming to clients in June 2021) will take a longer-term view, examining bigger shifts in consumer behaviour and how these will play out over the coming years. After all, even trend analysts donโ€™t have all the answers right now โ€“ this approach will help us get to them together.

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Stay on-trend and up to date with Industry Updates.

Get regular, informed insights on the key developments that are affecting your industry, worldwide.

Every quarter, our analysts release Industry Updates for 16 key B2C industries โ€“ from retail to entertainment to food & beverage to travel to automotive.

Unlock your own trend research department with our Trend Framework.

Our proprietary Trend Framework revolves around 16 mega-trends and 190+ emerging ones, letting you track trends specific to you and keep a top-level overview of the consumer world โ€“ all while remaining laser focused on rapidly adapting to changing customer needs.

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Stay endlessly energized and inspired with the world's leading Innovation Database.

Our world-leading global database of innovations โ€“ to inspire your innovation.

Find, organise & share 25,000+ 'on trend' innovations, segmented by 16 major B2C industries and 90+ countries.

Dozens of new examples are added each week from our expert analyst team, AI-driven research tools and our global spotting network โ€“ giving you a fully featured view of key meaningful innovations happening around the world.

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New: Innovations Lab!

An enhanced feature giving you pioneering insights from the groundbreakers making the world's emerging industries expand. Hosted in Slack and updated daily. Consider it your 24/7 sneak peek into the more 'out there' innovations our team is spotting and curating.

In a nutshell: Premium is a world leading trend-driven innovation platform that gives you access to everything above. At a fraction of the cost of other platforms.

PS: Need a sign-off, first? We've got you covered. Download our brochure in PDF.

Test drive our trend-driven platform ๐Ÿค

Need to first see if the Premium service is for you? No worries, we have lots of ways you can preview the service from demos and videos to trial accounts. Just get in touch using the form below!

No risk guarantee โœ…

We offer a no-risk guarantee: if, after purchasing, you feel Premium is not for you after all, then just let us know within four weeks of your purchase and we will refund you in full.

Endless meaningful opportunity โ™พ๏ธ

Drawing on our extensive trend and innovation databases and nearly two decades honing our methodology, we analyze how peopleโ€™s basic needs are served in new ways. This is the basis of what we call a meaningful business opportunity. 

Learn more about our Purpose-Driven Innovation methodology

Driven by purpose โค๏ธ

We arenโ€™t your run-of-the-mill trend firm. Weโ€™re grounded in purpose โ€“ embracing the shift to more sustainable, inclusive consumerism (truly the trend of all trends!).

Learn more about TrendWatching and our mission

Any questions? Talk to Camilla Van Grembergen,
our Business Development Director ๐Ÿ—ฃ


Let's talk

๐Ÿ—ฃAny questions?

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.