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Nightclubs in Bournemouth became the first in the UK to grant access via a digital identity platform rather than the traditional ID checks.

Establishments used the Yoti app, which enables users to take a short selfie video which is then matched to their passport and/or driver’s license using facial recognition. Once the data is verified, the app can then act as an authenticated ID. Several bars and nightclubs, a tattoo studio, and a tanning salon are becoming Yoti-compatible.

We know that for most readers it’s been a long time since you stood outside a nightclub armed with a sketchy fake ID ;) So while this use case might not feel immediately relatable, let it be a reminder that 2018 is the moment when customers’ faces will become the most personal interfaces they’ve ever used to interact with businesses.

And yes, while we’ve seen some applications that are downright creepy (like the glasses being used by police in China to monitor crowds) others will be more welcome: Alabama is using facial recognition to prevent tax refund fraud.

One final takeaway: see how this innovation benefits both parties. For customers, queues will be reduced and a digital ID means no chance of (drunkenly!) losing important documents. For businesses, it reduces the risk of serving under-age customers. Use this as inspiration.

How can you make your innovations ‘double-sided’: eliminating pain points for both customers and businesses at the same time?

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