On Wednesday, 26 February, our global team released 3 consumer trends fueling the search for a more ethical and sustainable consumerism: SUSTAINABILITY AS A SERVICE, OPEN SOURCE SOLUTIONS and CODE BREAKERS.
On Thursday, 20 February, our Director of Trends & Insights Maxwell Luthy joined Sean Tyson, Chief Strategy Officer at content marketing agency Quietly on stage at their NYC event to discuss content marketing trends for 2020.
On Monday, 24 February, Senior Trend Strategist Vicki Loomes spent a full-day workshopping with undergraduate students at Amsterdam University of Applied Sciences.
On Tuesday, 2 June, Director of Trends & Insights Maxwell Luthy will present cultural and business trends around social and environmental issues at SB’20 in Long Beach, California.
More on Max's session here:
On Tuesday, 18 February, Senior Trend Strategist Livia Fioretti presented 2020 trends to 50+ members of TrendWatching's Insight Network at the Questtonó offices in São Paulo.
On Friday, 14 February, we announced our latest workshop tool: the Customer Expectations Journey Mapper.
Available to clients of our Premium Service and Academy, we’ve designed the mapper to help our clients:
- Understand which trends are relevant at each stage and touchpoint of your customer journey
- Benchmark those touch points against winning innovations from the world’s most future-focused companies
- Generate ideas and resulting actions to future-proof those touch points