News

Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

IAB Bulgaria, Universidad del Desarrollo and More: TrendWatching’s October Gigs

By The TrendWatching Team, 12 November 2021
We launched into Q4 2021 with gusto – helping clients across the globe deliver on their purpose missions through a series of presentations and workshops.

Starbucks x Netflix and and Haptic Van Gogh: Inside tw:in’s November Newsletter

By Joaquim Moody, 8 November 2021
Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community.

Move Over Meta: Here’s How Brands Can Use The Metaverse for Good

By Robbie Hodges, 2 November 2021
The metaverse might look like a bundle of fun, but how can your brand engage with it in a truly meaningful way? These purpose pioneers are setting the bar.

Innovate With Purpose: TrendWatching’s COP26 Cheat Sheet

By The TrendWatching Team, 26 October 2021
As world leaders convene in Glasgow for COP26, we’ve pulled together a handy cheat sheet covering all of the conference’s key themes and, more importantly, how your brand can respond to them.

Eight of the Best Purpose-Driven Innovations at Dutch Design Week 2021

By Franziska Füsting, 26 October 2021
Last week, the TrendWatching team returned from Dutch Design Week with a veritable haul of innovations. Here's a selection of our top picks.

B Corp and Beyond: Which Sustainability Certification is Right for Your Brand?

By The TrendWatching Team, 20 October 2021
You might be B Corp-curious, but have you ever heard of 1% for the Planet or Rainforest Alliance? Let us introduce you to a few of our faves.

How to Deliver Next-Level Innovations? Start With Your Internal Culture

By The TrendWatching Team, 19 October 2021
Put a plug in The Great Resignation, boost morale and get those creative sparks flying by building these three L&D trends into your 2022 action plan.

Beauty's Eco Syndicate and 'Shroom Beer Brewery: Inside tw:in's October Newsletter

By Joaquim Moody, 11 October 2021
From plastic bricks in Kenya to sea-soaked Swedish furniture, here's a handful of the best innovations shared by members of tw:in, our global spotters community, in September.