Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

How Can Businesses (Meaningfully) Show Up for Racial Justice?

By The TrendWatching Team, 30 July 2021
Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways.

Travel Spotlight: Caravan Chic, Blimp my Ride and Astro-Training

By Robbie Hodges, 27 July 2021
Introducing… Industry Spotlight. Each month, a TW analyst puts an industry under the spotlight – sharing three ideas that will redefine Business As Usual. 

Three Innovations Offering Post-Pandemic Consumers a Taste of Off-Grid Living

By Thomas Klaffke, 14 July 2021
These three brands are helping consumers build self-sufficiency into their everyday lives, with products and services that make off-grid living easy.

Struggling to Attract Diverse Candidates? Try Answering These Three Questions

By Izzy Ahrbeck, 7 July 2021
In Purpose Talks episode two, we linked up with pioneering brands that use open and inclusive hiring models. Want to diversify your talent pool? Read on.

Coca-Cola, Oxfam, WarnerMedia and More: TrendWatching’s June Gigs

By The TrendWatching Team, 6 July 2021
A blow-by-blow account of the webinars, workshops and presentations we thoughtfully crafted for brands in all four corners of the globe this June.

We Took to Instagram to Answer your Questions About Make→Shift: OMNIBILITY

By Robbie Hodges, 27 June 2021
We held an Instagram Q&A on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IG Highlights for the full interview.  

TrendWatching Unpicks 2021’s Most Innovative Pride Campaigns

By The TrendWatching Team, 25 June 2021
From Singapore to Sao Paulo (via Amsterdam), TrendWatching team members scattered across the globe share the 2021 Pride campaigns worth bookmarking.

Business as Usual? How to Help Consumers Overcome ‘Re-entry Syndrome’

By Bruna Boucinha, 23 June 2021
As public life opens up and we nudge towards the 'post-pandemic' era, do like these five brands and help anxious consumers get back out there.