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Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist Mexican business professionals to bring meaningful innovations to market.
From our South & Central American base in São Paulo, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by dozens of spotters from México City to Puebla to Léon.
We're keen to help you act on the trends that matter. Today.
PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 18,000+ subscribers across South & Central America (and 100,000+ subscribers worldwide).
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.
Used by hundreds of brands and agencies around the world (including 70+ across South & Central America), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, 2021 South & Central America Trend Report, Ask an Analyst and more.
Livia Fioretti is our Lead Analyst for South & Central America. Born and raised in Brazil, she’s an experienced public speaker and workshop facilitator, having delivered bespoke projects to clients around the world and presented trend keynotes at events from Ecuador to Brazil to Mexico.
She is assisted by our analysts in Berlin, Amsterdam, New York, Singapore, and London, and spotters in Mexico and 60+ countries worldwide, and can be commissioned for customized trend reports, webinars, and workshops.
We’ve just launched our Academy – in collaboration with Business of Purpose.
Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.
Enroll for only USD 249 (approx. MXN 5,160).
🏆 Certification included!
Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members from Brazil, Mexico, Chile, Argentina, and other countries in the region, who aim to build a better, more purpose-driven business world through innovations, collaborations, and connections.
Talk to Yure Reis, our Rio-based, LatAm Business Developer.
Your message will go straight into his inbox and will be replied to asap.