About

TrendWatching is no traditional trend firm: it’s our mission to guide and inspire organizations and business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to turn trends and insights into innovations that benefit all, not the few.

How? Our teams, from London to Singapore, relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 100s+ spotters in over 60 countries and numerous AI-tools.

In fact, with AI* opening up incredible opportunities to conduct continuous trend research and initiate autonomous trend-driven innovation, we're non-stop expanding our extensive portfolio of AI-centric consumer trends, innovations and ideation tools.

And all of this ends up on our platform — highly curated, structured, tagged, searchable, actionable. Exclusively for members like you 🙌


*While deeply aware of risks and challenges, we see AI's potential to be a beyond powerful force for good, driving meaningful and sustainable progress for businesses and society. 

Join us on a journey

Finding all of ourselves midway in one of the most transformational and crucial decades ever, the TrendWatching team is determined to actively partner with you to make a meaningful difference.

If you're a Pioneer or Enterprise member, then expect us to every month, for years to come, bring you new content — but also, per below's roadmap, new AI tools, new training, new sharing & collaboration features, and new support services.