One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist Japanese business professionals to bring meaningful innovations to market. 

From our base in Singapore, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by our APAC analysts and dozens of spotters from Tokyo to Osaka to Nagoya. 

Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.

 

 

Trusted by brands and agencies like Yamaha, Samsung, Fujitsu, Honda, TBWA, Standard Chartered Bank and Nissan.

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Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 

 

FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 20,000+ subscribers across Asia (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read our special Make→Shift issue: 22 FOR '22  

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 80+ across Asia), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, APAC 2021 Trend Report, Ask an Analyst, and more

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CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin, and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx JPY 27,000). 
🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members across Asia, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

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TrendWatching's Business Developer for APAC Qian Hong

Any questions? Get in touch with us!

Talk to Qian Hong, our Business Developer for APAC.
Your message will go straight into her inbox and will be replied to asap.