One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals in Israel to bring meaningful innovations to market. 

From our base in London, Amsterdam, Berlin, New York and Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our analysts and dozens of spotters from Tel-Aviv to Jerusalem to Haifah.

Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.

 

 

Trusted by brands and agencies like Amdocs, Netflix, McCann, Mastercard, Moët Hennessy and Coca-Cola.

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TrendWatching Israel Purpose-Driven Innovation Methodology TrendWatching Israel Purpose-Driven Innovation Methodology

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 

 

FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 1,000+ subscribers in Israel (and to 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read the latest Make→Shift issue: ACCLIMATORS  

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world, TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, 2021 Trend Report, Ask an Analyst, and more

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BESPOKE | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York and London are assisted by spotters in Israel and 60+ other countries worldwide.

 

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, on-demand video course.

Enroll for only USD 249 (approx ILS 815).
🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members in Israel, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

tw:in and Business of Purpose communities by TrendWatching Israel tw:in and Business of Purpose communities by TrendWatching Israel
TrendWatching's Head of Business Development, Matthijs van Waveren

Any questions? Get in touch with us!

Talk to Matthijs van Waveren, our Head of Business Development. Your message will go straight into her inbox and will be replied to asap.