Hair removal brand Veet preaches 'your body hair, your choice'

While one could argue that the commercial spends more time showing hair removal than natural growth, it's miles ahead of Veet's Don't risk dudeness campaign of 2014, which featured a taxi driver refusing to pick up a woman with armpit hair, and a variety of other sexist tropes. Following online backlash, those commercials were withdrawn just days after debuting.

The arc of progress is slow, but society might finally be reaching a tipping point when it comes to dictating how women should groom and present themselves. Forward-thinking brands: embrace that progress and keep things moving in the right direction :-)

Related: Genderless beauty brand brings shimmer and self-love to unibrows