TrendWatching is a purpose-built trend firm, inspiring business professionals to bring to market more sustainable innovations that benefit all, not the few.
Select your country
Concepts, campaigns and companies worth tracking. Selected by our experts, delivered daily.
Just funded on Kickstarter, Terra Project aims to create a network of devices that track migration while letting people livestream nature's soundtrack into their home. After being placed in a backyard or other outdoor setting and hooked up to a wifi network, Terra's weatherproof, saucer-shaped device picks up bird calls and other wildlife sounds and broadcasts them to a user's speakers or headphones.
Human voices, traffic and other man-made sounds are filtered out through digital signal processing — which also addresses privacy concerns — leaving a real-time version of the natural soundscapes that rack up millions of streams on YouTube and Spotify. Terra also automatically identifies which birds are picked up by its microphone, giving people a deeper understanding of birds they share a habitat with.
But Terra is about more than entertainment and education. By listening in on night-time flight calls — periodic chirps and cheeps — the New Jersey-based company collects data on which birds are passing by. It can also detect radio-tagged birds. That information is sent to a central database and processed along with data from other Terra devices, and made freely available to researchers worldwide to help track migration patterns.