Swedish coffee brand partners with gas stations for a rescued roast

Package printing errors, scrunched-up barcodes, incompletely filled bags — all can lead to perfectly good products not making it from manufacturers to buyers. Karlstad-based coffee roaster Löfbergs found a solution by combining otherwise unusable coffee into a unique, limited edition blend. The resulting Räddat Kaffe — or rescued coffee — is sold at Circle K gas stations, which serve 11 million cups a year.

Following a successful pilot from May through September, Räddat Kaffe is now being rolled out widely. For 2021, Löfbergs and Circle K estimate that they'll rescue 13,000 kg of coffee, saving about 60,000 kg of CO2.