TrendWatching is a purpose-built trend firm, inspiring business professionals to bring to market more sustainable innovations that benefit all, not the few.
Select your country
Concepts, campaigns and companies worth tracking. Selected by our experts, delivered daily.
Human bodies are in constant flux. Weight is gained and lost, fat moves around and bellies swell and shrink with pregnancy. All those changes normally require new clothes. Clothing brand Petit Pli has come up with a different solution: outfits that expand and contract along with their wearers. Made of pleated material that hugs the body like a gentler version of bodycon, the unisex shirts and trousers accommodate a wide range of body shapes and sizes.
After launching in 2017, London-based Petit Pli's first focus was on children — a natural fit for clothes that adapt to growing bodies — with the aim of reducing waste and CO2 emissions. The brand claims that by extending clothing life by nine months, carbon and water footprints can be reduced by 20–30% each. Each of their Little Humans garments can 'grow' by up to 7 sizes.
Petit Pli, which describes itself as a material technology company, sells directly to consumers, and its adult line is available for preorder now. Tops (GBP 120/140) are all one size, and bottoms (GBP 130) come in short, medium and long. All products are made in Portugal using material that's Oeko-Tex 100 certified.