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Third party trackers — aka cookies — are on their way out. Before they disappear, soap brand Gelo decided to put them to good use with its Parent Track.
By going to this page on a parent's laptop or phone, kids cause a cookie to be saved by the browser. This ensures that their adult is bombarded with ads wherever they go, admonishing them to ditch single-use plastics, and pointing out that their kids are in on the act.
Gelo sells soap refill pods that customers drop in a reusable bottle filled with water. By its own account, refills have prevented millions of plastic soap bottles from entering waste streams. (Aptly, the campaign was developed by Mischief.)