Free stock images aim to represent the real Brazil

While Brazil is more than carnival and soccer, beaches and rainforests, that's what pops up in image libraries and search engines. Aiming for a more genuine portrayal of the people of Brazil, creative agency Lab 678 decided to build its own stock photo site.

The images on Brasil com S (Brasil with an S) are split into three categories that correspond with three random slices of daily life in Brazil: doing business on a Tuesday at 12:11, Thursday happy hour at 19:43, and a relaxed Sunday with friends at 16:27. 

As Rio de Janeiro-based Lab 678 states, "We are a country rich in diversity of bodies, skin tones, identities, gender expressions and sexualities," and that's reflected in the photos. Brasil com S isn't just providing free images, but calling on Brazilian media makers to stop using out-of-context photos from abroad and start adding authenticity to their projects. 

Brasil com S launched two weeks ago and currently includes 200+ images that are free to use for editorial purposes.