New line of period products is inclusive by design

While Cycle seems to be the first tampon and pad brand that was deliberately launched as inclusive and degendered, UK drugstore chain Superdrug started using inclusive language on their line of Luna products last year.

It's an idea that's worth spreading to other parts of the world, to acknowledge and serve trans men, intersex and non-binary people who menstruate but don't identify as women. And the same goes for other products that have traditionally been gendered. As writer and trans advocate Kenny Ethan Jones points out in Cycle's campaign video: "Look at how easy it is to be inclusive, and look at how much it means to people."