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Not everyone who menstruates is a woman or identifies as one. Which is why UK brand Freda just introduced a new line of period products that was specifically created to be inclusive.
Packaged in minimally-designed pouches, Cycle includes a full range of eco pads and organic cotton tampons that are 'free from plastics, pollutants and preconceptions.' An accompanying campaign video features people who menstruate but aren't cisgender women, explaining what it's like to buy and use products that don't consider their existence.