TrendWatching is a purpose-built trend firm, inspiring business professionals to bring to market more sustainable innovations that benefit all, not the few.
Concepts, campaigns and companies worth tracking. Selected by our experts, delivered daily.
Burger King has been experimenting with vegetarian options since 2002, when it was the first US chain to introduce a veggie burger nationwide. A newer version — the plant-based Whopper, supplied by The Vegetarian Butcher — is available in over 35 countries across four continents.
Now, on June 7th, Burger King is making one of its restaurants in Cologne, Germany entirely meatless. Working with The Vegetarian Butcher, this outlet will serve items like the plant-based Whopper and a Halloumi King, as well as introducing the somewhat oddly named plant-based Long Chicken Burger.