Now, a US company working to help plant one trillion trees, announced its latest goal this month: to remove 200 million pounds of carbon by Earth Day (April 22). The company offers a subscription service that starts at USD 10 per month; the money funds carbon removal projects such as DroneSeed, a project to use drones to plant trees at scale. Subscribers receive a monthly report that allows them to track the carbon impact of their contribution. Research suggests that planting an additional 1 trillion trees could remove up to two-thirds of manmade CO2 emissions.
Kudos, Now! We feature this innovation example in our just-released report on The Future of Purpose. For a super-fast takeaway, read on...
👉 When it comes to sustainability and individual behavior change, Now co-founder Eric Doak highlighted a point of tension in a recent interview: while many people are concerned about climate change, they feel lost when it comes to taking action.
👉 Now’s answer? Ask consumers to fund carbon offsetting, and make it so easy it’s hard to refuse. Years of on-demand everything and subscription services have primed consumers to expect this kind of ultra-convenience.
👉 In an age of everything as a service, consumers will start to expect SUSTAINABILITY AS A SERVICE, too: tools, platforms and ongoing services that allow them to track and reduce their damaging planetary impacts.
👉 Now is a great signal of this powerful emerging trend. How can you offer customers some much-needed SAAS?
Learn more about what’s driving this trend, and how other brands are applying it to shape The Future of Purpose.
OUT NOW | The Future of Purpose
