One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist Indian business professionals to bring meaningful innovations to market. 

With our partners in India, and our base in Singapore, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by our analysts and dozens of spotters from New Delhi to Mumbai to Bengaluru. 

Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.



Trusted by brands and agencies like Tata, Samsung, Starbucks, Dentsu and Cognizant.

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Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 


FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 4,000+ subscribers in India (and to 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read the latest Make→Shift issue: ACCLIMATORS  

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 80+ across Asia), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, APAC Trend Report, Ask an Analyst, and more

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BESPOKE | Meet Nathania Christy, our lead APAC analyst.

Nathania, an Indonesian based in Singapore, is our lead APAC analyst and one of TrendWatching’s most experienced speakers, who has delivered 100+ consumer trend keynotes and innovation workshops in major cities across four continents. 

Working with our teams in Bangkok, Amsterdam, Berlin, London, and New York, and spotters in 60+ countries worldwide, Nia can be commissioned for customized trend reports, webinars, and workshops.

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology.

Enroll in our "Self-paced Course", a 25-lesson, on-demand video course, which you can enroll in for only USD 249 (approx INR 18,000), or sign up for our "Cohort Course" which we run with our partner QGLUE (new dates to be announced soon).

🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members in India, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

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TrendWatching's Head of Business Development, Matthijs van Waveren

Any questions? Get in touch with us!

Talk to Matthijs van Waveren, our Head of Business Development. Your message will go straight into his inbox and will be replied to asap.