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One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market. 

From our base in London and Amsterdam, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by dozens of spotters from Paris to Bordeaux to Marseille.

We're keen to help you act on the trends that matter. Today.

Trusted by brands like Air France, Unicef, Ubisoft, Renault and HEC.

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Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 

 

FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 2,500+ French professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram and Slack

Read our latest Make→Shift issue: MINDCRAFT
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PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 20+ in France), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, Annual Trend Reports, Ask an Analyst and more

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BESPOKE | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York and London are assisted by spotters throughout France and 60+ other countries worldwide.

 

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx EUR 205). 
🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotters network and TrendWatching's extended content team, and Business of Purposeour sister-brand and community for purpose-driven business professionals. Both communities have dozens of French members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections. 



Any questions? Do get in touch, in French or English!