Am Puls des Zeitgeistes!

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market. 

From our base in Berlin, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by our German analysts and dozens of spotters from Düsseldorf to Köln to Hamburg. 

We're keen to help you act on the trends that matter. Today.

Trusted by brands like Hornbach, Adidas, Der Spiegel, Aldi and Audi.

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Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 8,000 German professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read latest Make→Shift issue: IN-FLUENCERS  

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 30+ in Germany), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, Annual Trend Reports, Ask an Analyst, and more

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BESPOKE | Meet our 🇩🇪 analysts Thomas and Izzy.

Our Berlin-based analysts, Thomas Klaffke and Izzy Ahrbeck, are assisted by our teams in Singapore, Amsterdam, New York, and London, and spotters in 60+ countries worldwide.

They can be commissioned for customized trend reports, webinars, and workshops. In German or English.

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx EUR 205). 
🏆 Certification included!


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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of German members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections. 

TrendWatching Deutschland's tw:in and Business of Purpose communities TrendWatching Deutschland's tw:in and Business of Purpose communities
TrendWatching's Business Development Director Camilla Van Grembergen

Any questions? Do get in touch, in German or English.

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.