TrendWatching Colombia TrendWatching Colombia

One of the most transformational decades ever.

Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist Colombian business professionals to bring meaningful innovations to market. 

From our South & Central American base in São Paulo, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by dozens of spotters from Bogotá to Cali to Cartagena.

We're keen to help you act on the trends that matter. Today.

Trusted by brands and agencies like Coomeva, Netflix, Publicis Colombia, Starbucks, UNICEF and Mastercard.

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Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 18,000+ subscribers across South America (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read latest Make→Shift issue: SYNCHRONOS

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 70+ across South America), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, 2021 South & Central America Trend Report, Ask an Analyst and more

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BESPOKE | Meet Livia Fioretti, one of our Lead Analysts.

Livia Fioretti is our Lead Analyst for South & Central America. Born and raised in Brazil, she’s an experienced public speaker and workshop facilitator, having delivered bespoke projects to clients around the world and presented trend keynotes at events from Ecuador to Brazil to Colombia. 

She is assisted by our analysts in Berlin, Amsterdam, New York, Singapore, and London, and spotters in 60+ countries worldwide, and can be commissioned for customized trend reports, webinars, and workshops.

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx. COP 890,000).
🏆 Certification included! 

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

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Any questions? Get in touch with us, in Spanish or English.

Talk to Yure Reis, our Rio-based, LatAm Business Developer.
Your message will go straight into his inbox and will be replied to asap.