Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market.
From our base in Singapore, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with Chinese expertise being added by our dozens of spotters from Beijing to Chongqing to Shanghai to Guangzhou.
Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.
PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 4,000+ subscribers in China (and 100,000+ subscribers worldwide).
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram and Slack.
Used by hundreds of brands and agencies around the world (including 20+ in China), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, 2021 APAC Trend Report, Ask an Analyst and more.
Nathania, based in Singapore, is our lead APAC Trend Analyst and one of TrendWatching’s most experienced speakers, who has delivered 100+ consumer trend keynotes and innovation workshops around the world, including China.
Working with our teams and partners in Beijing, Amsterdam, Berlin, London and New York, and spotters in 60+ countries worldwide, Nia can be commissioned for bespoke trend reports, webinars and workshops.
We’ve just launched our Academy – in collaboration with Business of Purpose.
Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.
Enroll for only USD 249 (approx CNY 1,600).
🏆 Certification included!
Join tw:in, our spotters network and TrendWatching's extended content team, and Business of Purpose, our sister-brand and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations and connections.