One of the most transformational decades ever.

In the quest for well-being for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market.

From our base in Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with Chinese expertise being added by our dozens of spotters from Beijing to Chongqing to Shanghai to Guangzhou. 

Relying on our methodology based on 18 years of watching consumer trends, we're keen to help you act on the trends that will matter. Today.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 

 

FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 4,000+ subscribers in China (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our special Make→Shift issue: 22 FOR '22  

 

PREMIUM | Our trend intelligence platform with hundreds of Chinese innovations.

Used by dozens of Chinese brands and agencies, TrendWatching Premium is fully equipped to help Chinese professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports (Local and Global), Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 700 curated Chinese innovations alongside 26.000 innovations (and counting) from all over the world.

To Global Overview (incl. Plans and Pricing)

Trusted by brands and agencies like A.S. Watson, Adidas, TBWA, Samsung and Standard Chartered Bank.

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CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin, and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.

More on Custom

ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx CNY 1,600). 
🏆 Certification included!

More on Academy

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

tw:in and Business of Purpose communities by TrendWatching China tw:in and Business of Purpose communities by TrendWatching China
TrendWatching's Business Developer Qian Hong

Any questions? Get in touch with us!

Talk to Qian Hong, our Business Developer for APAC.
Your message will go straight into her inbox and will be replied to asap.