TrendWatching Brasil TrendWatching Brasil

Olá! We're your local, global trend intelligence partner.

Thanks to our 18 years of watching how trends unfold in Brazil - and in all of South and Central America – and our team made of analysts and spotters, from Porto Alegre to São Paulo to Salvador– we're perfectly placed to help guide you with meaningful opportunities to act on, be inspired by, and run with in 2021 (and beyond).

Trusted by brands like Itaú, Turner Latin America, Nubank and UNICEF.

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Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 18,000+ subscribers across South America (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

Read our latest Make→Shift issue: OMNIBILITY

PREMIUM | Get (way) ahead with our trend intelligence platform.

Used by hundreds of brands and agencies around the world (including 70+ across South America), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, 2021 South & Central America Trend Report, Ask an Analyst and more


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BESPOKE | Meet Livia Fioretti, our 🇧🇷 analyst.

Livia Fioretti is our Lead Analyst for South & Central America. Born and raised in Brazil, she’s an experienced public speaker and workshop facilitator, having delivered bespoke projects to clients around the world and presented trend keynotes at events from Ecuador to Brazil to Norway. 

She is assisted by our analysts in Berlin, Amsterdam, New York, Singapore, and London, and spotters in 60+ countries worldwide, and can be commissioned for customized trend reports, webinars, and workshops.

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx BRL 1,400). 
🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members from Brazil, Colombia, Chile, Argentina, and other countries in the region, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

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TrendWatching's Business Development Director Camilla Van Grembergen

Any questions? Get in touch, in Portuguese or English!

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.