Ikea is currently testing its
These curtains are complete with air purification technology and with insights that you can apply to your own innovation efforts:
Built-in wellness. Sure, ‘wellness’ is an overused word. But consumers clearly care about it: this category is a USD 4 trillion market. Another truth about consumers? Most are too busy – work, shopping, Netflix, shopping – to live out all the wellness principles they value. That’s why they’ll embrace innovations that have wellness-promoting features embedded in them and deliver that shot of wellness with zero effort required. Whatever your offering, could you embed an element that promotes physical or mental wellbeing?
Context is everything. Wellness is an incredibly broad concept, encompassing everything from gut bacteria to emotional health and much in between. So how to apply this trend? Think context. Consumers increasingly expect data-fueled products and services that respond to individual context – even when it comes to air purifiers! But your response to those expectations doesn’t always have to be super high-tech. When it comes to the