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Inkhunter, an augmented reality app that lets users preview tattoos, is launching a marketplace for tattoo artists. The Ukraine-based company’s 8 million users can already upload a tattoo design or select one from Inkhunter’s library and see how it will look on their skin via AR. Now a new marketplace will connect users to a local artist who can create an original design. Inkhunter is part of the Y Combinator summer 2018 class.

How many regretful bearers of a tattoo wish they could have seen the design on their arm before it was inked on for life?! Inkhunter, then, feels like a near-perfect marriage of technology and human need. Few purchases are as risky as a tattoo; Inkhunter leverages AR to minimise that risk. Look across industries and you can see AR innovations tapping into the same kind of expectations. See the Ikea Place AR app: test that sofa in your living room before you buy.

Want to apply the underlying lessons here? Take these points to your team:

  • It’s easy to be blinded by the bells and whistles of a new technology (whether it’s AR or something else). But great innovation starts with human needs. If you’re going to adopt emerging tech, question one must be: what human need are we serving?

  • Speaking of human needs: people will forever be social, and local, creatures. Inkhunter’s latest move sees it become a community that connects users to local artists. If you’re creating a new tech-fueled solution – have you built in the idea of community from day one?

You spoke, and we listened: over 90% of you who fed back about the new Innovation of the Day format said it’s a hit: so we’ll be sticking with it for the foreseeable future. Many thanks to everyone who took the time to write in – we’re always so happy to hear you love our daily innovations as much as we do!
Global Trend Events

Our team are working day and night to make sure our next series of Global Trend Events is the most exciting, focused and actionable download that we've ever offered.

If you happen to be in Asia, Australasia, Europe or North America from August through November 2018, we would absolutely love to see you in:

Sydney | Tuesday, 21st August 2018
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Amsterdam | Tuesday, 25th September 2018
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London | Thursday, 4th October 2018
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Toronto | Tuesday, 16th October 2018
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Chicago | 
Thursday, 25th October 2018
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Singapore | Thursday, 1st November 2018
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Bangkok | Tuesday, 6th November 2018
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Jakarta | Tuesday, 13th November 2018
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Manila | Tuesday, 20th November 2018
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Hong Kong | Tuesday, 27th November 2018
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Shanghai | 
Friday, 30th November 2018
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