Make → Shift


We know you’re focused on transparency already (if not, now is the time to ring the alarm) but how can you showcase your efforts in the most authentic and honest way possible? Flip your brand inside out. Show the heart of your company, literally.

Read more

We work with trends, and turn them into meaningful opportunities.

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 850+ spotters in over 65 countries. Learn more.

TW-Visual TW-Visual-3

🇺🇸 In the US? So are we! Here's what we can do for you.

Innovation of the Day

Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur your Next Meaningful Big Thing?


Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included

Mastering the future of consumerism demands purpose, passion and...
a thorough methodology!

Here's how we do it

Free Trends | Innovation of the Day, Make→Shift & ToolBox

Free Trends | Innovation of the Day, Make→Shift & ToolBox

Inspired by Innovation of the Day?


Inspired by Innovation of the Day?

By Joaquim Moody Head of tw:in

Crank out expectation-setting business ideas of your own. On our NEW ToolBox page, you’ll find the Consumer Trend Canvas (pictured right) and Consumer Trend Radar – two ideation templates that TrendWatching, and our clients across the globe, regularly use to bring fresh ideas to market. 

Stop procrastinating, start ideating. Check out ToolBox!

Premium | Trend intelligence platform

TrendWatching x General Assembly


TrendWatching x General Assembly

By Robbie Hodges Trend Analyst

Head of Academy, Livia Fioretti, will be presenting her predictions for the decade ahead at General Assembly Singapore’s virtual festival, The 2030 Movement. Pop it in your diary: 22nd September, 4pm SGT. Sign up here to reserve your FREE ticket.

tw:in | Global spotter's network

Vaccine Barbie and 3D-printed coral...

Bruna square-2

Vaccine Barbie and 3D-printed coral...

By Bruna Boucinha Community Lead

The top five ideas shared by tw:in members last month? Read them here, or sign up to become our 877th member and have tw:in’s monthly newsletter sent straight to your inbox!

Business of Purpose | Community

Bonus Episode cartoon graphic

Business of Purpose | Community

Bonus episode alert!


Bonus episode alert!

By Izzy Ahrbeck Trend Analyst

We’ve rustled up a 15-minute bonus Purpose Talks episode filled with all the juicy insights we couldn’t cram into series one, part one. Tune in for CEO soundbites on purposeful business – plus a blooper reel, obvs.

The B-Sides, Bloopers & What’s to Come

Listen to the bonus episode of Purpose Talks here 

Around the world in 800 clients (and counting) .

Unicef resized
Loreal resized
starbucks resized
danone resized
Mastercard resized
adidas resized
tbwa resized
Moet hennessy resized
art basel resized
standard chartered
samsung resized

Any questions?

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.