10 cross-industry trends accelerated by the COVID crisis
PLEASE NOTE: We published the below in March 2020. For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!
March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis.
That’s often the way with trends: the big shifts are well known; there are many weak signals; but it’s hard if not impossible to know exactly the timing and shape of the bell curve that most trends follow. Will they stay niche for one year? Three years? Or suddenly see accelerated mass adoption because of some external trigger?
That’s why at times like this, when everything seems to be in flux, it’s useful to be able to look at trends that were already ‘out there’. Which new behaviors have early adopters and pioneer brands already been embracing? Which trends looked years away from the mainstream (and so were easy to ignore), but now feel primed to become totally normal in a matter of months, if not weeks?
On an organizational level, times of crises can be both threatening and liberating. Most of the executives we speak with are painfully aware of the gap between their oil tanker-sized organizations and their new, agile startup competitors. But cultural change is hard, without a big shock that means all the old ‘rules’ can be broken. This is that moment.
Here’s a selection of 10 emerging consumer trends we’ve been tracking for some years, that offer powerful early signals of what people will value and their priorities in a post-coronavirus world.
As you scan these trends ask yourself: are we prepared for these new behaviours? Are we ready to meet these new expectations?
Last year our analysts worked on 159 custom projects for 89 clients, helping them design their consumer-focused trend & innovation strategies. Get in touch if you want to discuss how we can inspire some new perspectives in your organization at this pivotal moment.
Prefer to do it yourself? Our online Premium Service offers on-demand access to 100+ trends and 24,000+ innovation examples of new ventures, brands, products and services that are raising customers’ expectations, as well as 50+ industry and trend reports a year.