Make → Shift


The future of conscious consumerism? It’s a matter of facts. Help consumers vote with their money by measuring your brand’s impact and making those results visible on your products and services, in no-nonsense terminology.

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We work with trends, and turn them into meaningful opportunities.

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 850+ spotters in over 65 countries. Learn more.

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Innovation of the Day

Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur your Next Meaningful Big Thing?


Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included

Mastering the future of consumerism demands purpose, passion and...
a thorough methodology!

Here's how we do it

Premium | Trend Intelligence Platform

Premium | Trend Intelligence Platform

Four key trends to watch in Asia-Pacific


Four key trends to watch in Asia-Pacific

By Vicki Loomes Head of Premium Content

With Covid uncertainty continuing to destabilize Business As Usual for brands in APAC, this year, we’re giving Premium members a mid-year sequel to our 2021 Trend Report. That’s four key trends that will redefine normality in Asia-Pacific as we see-saw out of the pandemic.

Not (yet) a Premium member? Check out our platform.

Bespoke | Presentations, reports, workshops

Check out our highlight reel...


Check out our highlight reel...

By Robbie Hodges Trend analyst

Last month, our team delivered Bespoke webinars, workshops and keynotes to brands across industries and continents – helping them to better understand post-pandemic consumers. Here’s what we got up to!

Business of Purpose | Community

Rainbow-washing: a how-not-to guide


Rainbow-washing: a how-not-to guide

By Thomas Klaffke Head of Business of Purpose

Hot on the heels of London’s anti-Pride, Queer Liberation march, Business of Purpose addresses the common pitfalls of corporate LGBTQ+ campaigns and how to avoid them.

Business of Purpose | Community


Business of Purpose | Community

How to become an agent of change


How to become an agent of change

By Izzy Ahrbeck Trend Analyst

Our latest Purpose Talks podcast episode is all about the future of corporate activism. In it, Tony Chocolonely’s Paul Schoenmakers, The Marketing Journal’s Christian Sarkar and Lynn Johnson from Hella Social Impact share their expert takes.

Loud & Proud Brands: Corporate Activism

Listen to episode three of Purpose Talks here 

Around the world in 800 clients (and counting) .

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Any questions?

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.