Make → Shift


The new social justice frontier? Accessibility. Get ready to turn barriers into innovations.

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We work with trends, and turn them into meaningful opportunities.

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 850+ spotters in over 65 countries. Learn more.

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🇺🇸 In the US? So are we! Here's what we can do for you.

Innovation of the Day

Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur your Next Meaningful Big Thing?


Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included

Mastering the future of consumerism demands purpose, passion and...
a thorough methodology!

Here's how we do it

Academy | Courses

Academy | Courses

Now in Spanish 🇪🇸🇨🇴🇲🇽 and Portuguese 🇧🇷🇦🇴🇵🇹

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Now in Spanish 🇪🇸🇨🇴🇲🇽 and Portuguese 🇧🇷🇦🇴🇵🇹

By Nia Christy Head of Academy

7 June 2021 | You asked and we answered! TrendWatching Academy participants can now watch each of our tutorial videos with Spanish and Portuguese subtitles. For those who are new to the site, here’s what to expect from our bumper, purpose-driven online course.

Still lost for words? More translations coming soon... 

Free Trends | Make→Shift

Get the OMNIBILITY style guide


Get the OMNIBILITY style guide

By Erick Smet Senior Trend Analyst

While researching Make→Shift Issue No. 7: OMNIBILITY, we invited people with experience of disabilities to brainstorm with us and created a new chapter for our in-house style guide. Download it here, free of charge!

Free Trends | Innovation of the Day

Pride month: LGBTQ+ brands to watch

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Pride month: LGBTQ+ brands to watch

By Robbie Hodges Trend Analyst

Level up your Pride efforts this month. From queer-centric healthcare to gender-neutral period products, each of these innovations is an example of LGBTQ+ representation done right. Read, learn, ideate!

Business of Purpose I Community


Business of Purpose I Community

Enjoyed Purpose Talks episode one?

Izzy Ahrbeck

Enjoyed Purpose Talks episode one?

By Izzy Ahrbeck Head of Insights & Research

Over the next couple of months, we’ll be quizzing business pioneers about inclusive hiring practices, corporate activism and more – all for your listening pleasure. Here’s what we have planned

Purpose Talks podcast

Listen to the latest episode

Around the world in 800 clients (and counting) .

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Loreal resized
starbucks resized
danone resized
Mastercard resized
adidas resized
tbwa resized
Moet hennessy resized
art basel resized
standard chartered
samsung resized

Any questions?

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.