Make β†’ Shift


The new social justice frontier? Accessibility. Get ready to turn barriers into innovations.

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We work with trends, and turn them into meaningful opportunities.

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 850+ spotters in over 65 countries. Learn more.

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Innovation of the Day

Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur your Next Meaningful Big Thing?


Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included

Mastering the future of consumerism demands purpose, passion and...
a thorough methodology!

Here's how we do it

Premium | Trend Intelligence Platform

Premium | Trend Intelligence Platform

Trend Report 2021… Volume 2


Trend Report 2021… Volume 2

By Vicki Loomes Head of Premium Content

This year, Premium members get double the foresight with a mid-year sequel to our 2021 Trend Report. Log in to see how emerging trends like Urban Healing, Local Changemakers and Counterfake are redefining normality for consumers across the globe – plus, tips for putting your ideas into action.

Not a Premium member? Check out our platform.

Academy | Courses

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By Nia Christy Head of Academy

You asked and we answered! TrendWatching Academy participants can now watch each of our tutorial videos with Spanish and Portuguese subtitles. More translations coming soon... 

Free Trends | Innovation of the Day

Pride month: LGBTQ+ brands to watch

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Pride month: LGBTQ+ brands to watch

By Robbie Hodges Trend Analyst

Level up your Pride efforts this month. From queer-centric healthcare to gender-neutral period products, each of these innovations is an example of LGBTQ+ representation done right. Read, learn, ideate!

Business of Purpose | Community


Business of Purpose | Community

Shortage of talent?


Shortage of talent?

By Izzy Ahrbeck Trend Analyst

19 June | ...Or are you just hiring wrong? Join James Bartle of Outland Denim, San Patrignano’s Monica Barzanti and other industry disruptors as we discuss open hiring models in episode two of Purpose Talks.

All in a Day’s Work: Inclusive & Open Hiring

Listen to episode two of Purpose Talks here  ➜

Around the world in 800 clients (and counting) .

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Loreal resized
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Mastercard resized
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standard chartered
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Any questions?

Talk to Camilla Van Grembergen, our Business Development Director.
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