Make → Shift Special

22 for '22

Start engaging with next year's consumer imperatives, today. Through 7 December, we’re sharing daily innovation opportunities and connecting them to five new mega-consumer trends. All very... 2022!

Read more

What's next?

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide and inspire you to bring to market trend-driven innovations that benefit all, not the few.

We're keen to get you going, through our Intelligence PlatformAcademy and Presentations & Workshops.

Our Services

From trend intelligence to training: we have you covered

Intelligence Platform

Trend Intelligence Platform

Services: Intelligence Platform

A world-class, yet affordable Trend Intelligence Platform

Giving you access to all the consumer trends, insights and tools you could possibly need to guide and inspire you to turn trends into meaningful innovations. 



Services: Academy

Academy | Our 25-lesson, self-paced online video course

Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 

Trend Presentations and Workshops

Presentations & Workshops

Services: Presentations and Workshops

Trend Presentations, Workshops, Reports and Advisory

Commission our analysts & presenters from around the world. With 100s of keynotes and workshops in 35+ countries, we know how to deliver.

Trend Events


Trend Events

Our public Trend Events, from Boston to Berlin to Bangkok

Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next. 

Business of Purpose | Community

Business of Purpose | Community

Grab your ticket!


Grab your ticket!

By Izzy Ahrbeck Managing Director at Business of Purpose

TrendWatching and Business of Purpose are joining forces with the consultancy firm Heart Mind Design to hold a virtual gathering. Join us on the 6th and 7th of December for an energizing itinerary of interactive sessions and networking events designed to help take your brand’s purpose mission to the next level. Let's change business – for good.

The best part? Tickets are free! Sign up here.

Academy | Courses

Agora em Português! 🇧🇷 🇵🇹 🇲🇿 🇦🇴


Agora em Português! 🇧🇷 🇵🇹 🇲🇿 🇦🇴

By Livia Fioretti Head of Academy

Native Portuguese-speaker? We’ve translated our entire Academy course – worksheets, text, the whole lot – into PT. Learn how to become a Purpose-Driven Innovator by enrolling now.

Free Trends | Innovation of the Day, Make→Shift & ToolBox

Starbucks x Netflix and haptic Van Gogh


Starbucks x Netflix and haptic Van Gogh

By Joaquim Moody Head of tw:in

This month’s tw:in newsletter was full to bursting with brave new business innovations found by our trusty team of 800+ spotters across the globe. Read some of the best ideas here.

🇺🇸 In the US? So are we! Here's what our US team can do for you...

Tune into Purpose Talks

Our sibling company Business of Purpose has just released part two of a series covering the nitty-gritty of alternative ownership models. 

Listen here or search 'Purpose Talks' wherever you get your podcasts! 

Around the world in 800 clients (and counting) .

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Ready to act on trends?

Talk to Matthijs van Waveren, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.