Make → Shift Special

22 for '22

Start engaging with next year's consumer imperatives, today. Through 7 December, we’re sharing daily innovation opportunities and connecting them to five new mega-consumer trends. All very... 2022!

Read more

What's next?

Overwhelm. Transformation. Disruption. Where to even begin?

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide and inspire you to bring to market trend-driven innovations that benefit all, not the few.

We're keen to get you going, through our Intelligence Platform, our Academy and our Custom services.  

Our Services


Business of Purpose | Community

Business of Purpose | Community

Grab your ticket!


Grab your ticket!

By Izzy Ahrbeck Managing Director at Business of Purpose

TrendWatching and Business of Purpose are joining forces with the consultancy firm Heart Mind Design to hold a virtual gathering. Join us on the 6th and 7th of December for an energizing itinerary of interactive sessions and networking events designed to help take your brand’s purpose mission to the next level. Let's change business – for good.

The best part? Tickets are free! Sign up here.

Academy | Courses

Agora em Português! 🇧🇷 🇵🇹 🇲🇿 🇦🇴


Agora em Português! 🇧🇷 🇵🇹 🇲🇿 🇦🇴

By Livia Fioretti Head of Academy

Native Portuguese-speaker? We’ve translated our entire Academy course – worksheets, text, the whole lot – into PT. Learn how to become a Purpose-Driven Innovator by enrolling now.

Free Trends | Innovation of the Day, Make→Shift & ToolBox

Starbucks x Netflix and haptic Van Gogh


Starbucks x Netflix and haptic Van Gogh

By Joaquim Moody Head of tw:in

This month’s tw:in newsletter was full to bursting with brave new business innovations found by our trusty team of 800+ spotters across the globe. Read some of the best ideas here.

🇺🇸 In the US? So are we! Here's what our US team can do for you...

Tune into Purpose Talks

Our sibling company Business of Purpose has just released part two of a series covering the nitty-gritty of alternative ownership models. 

Listen here or search 'Purpose Talks' wherever you get your podcasts! 

Around the world in 800 clients (and counting) .

Unicef resized
Loreal resized
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Mastercard resized
adidas resized
tbwa resized
Moet hennessy resized
art basel resized
standard chartered
samsung resized

Ready to act on trends?

Talk to Matthijs van Waveren, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.