Lettuce, an Austin-based food startup, is currently equity crowdfunding. As well as operating its own farm, the company also installs low-maintenance raised grow beds for local residents so they can grow food in their gardens. For those who arenât willing or able to manage their plots themselves, the company will match other local gardeners to assist, or Lettuce staff can also manage the mini-farms. The surplus produce is collected and used in hyperlocal subscription meal kits which are sold direct to consumers, similar to Blue Apron. All food is delivered in zero-waste, reusable packaging; customers are encouraged to put their food waste into these containers for Lettuce to collect and compost.
Where do we start?! Thereâs so much we could say about this innovation, but here are a couple of deeper, second-order insights for you to reflect on:
Status shifts. Being alert to the changing nature of status symbols, and youâll have a huge head start in understanding consumer behavior. Every aspect of Lettuceâs business model gives its customers powerful status stories to tell: from empowering people to grow their own food, to connecting communities, to its circular and sustainable model. What status stories does your brand offer people? Are they ones that they are still excited to share?
If youâre based in or around Austin, then nowâs the perfect time to remind you that weâre coming to Alamo Drafthouse on October 10 to present all the Key Trends for 2020. Canât make it to Austin? Donât panic, weâre also hosting 8 more trend events across the US, Europe, Asia and Australia!
Innovation = combination. Savvy trend watchers will have already spotted that this innovation brings together so many current trends: hyperlocal sustainability, decentralized networks, D2C and subscription business models, crowdfunding and the sharing economy to name a few! As attendees to our events will have experienced when we make âtrend babiesâ, combining two or more trends is a powerful way to create something that resonates with consumers. Ask yourself, âwhich two or three big trends could we combine to create an entirely new business model that customers will love?â