German startup UZE Mobility wants to let customers rent their StreetScooter electric vans free of charge. The company plans to generate revenue in two ways. First, digital advertising screens on the vans will turn StreetScooters into âmobile billboardsâ. Second, the startup plans to sell data about traffic patterns and road conditions to local authorities. UZE Mobility founder Alexander Jablovski says he hopes the startup will help persuade people to switch to electric vehicles. The company will start trials this December in the Rhineland region of Germany.
Uber, have you seen this!? âRent an electric can for freeâ sounds like an offer that could disrupt urban mobility. But there are three powerful lessons here for any startup or established business.
Next top model. Itâs the innovative business model that allows UZE Mobility to rip up the rules of urban transport â âyou use a vehicle, you pay for itâ â and offer something potentially transformative. Start from a blank page and ask yourself: how could you redesign your business model in a way that allows you to offer something just as disruptive inside your industry?
New data play. Learn that UZE Mobility plans to make money by selling data, and youâd probably assume it was customer data they plan to sell. Instead, theyâre leveraging the value of their traffic and road data. Beyond customer data, what value lies hidden in the data generated by your business processes? Who will pay for it?
One vision. UZE Mobilityâs founder is wrapping up his business in a vision that goes way beyond free journeys; he says he wants his company to help Germany achieve emission-free cities by 2025. The lesson here? Donât just sell a service, sell a vision of a better world for everyone. What similarly inspiring vision can you present? |
