August 2017 saw the launch of HANX: a line of 100% ‘natural’ male condoms designed by women, for women. Made from fair-trade, vegan-certified latex, the condoms come in premium packaging and are available online and in locations frequented by women (such as lingerie stores and yoga studios). The company aims to empower women to take control of their sexual health by changing the statistic that men purchase 66% of condoms.

HANX is hardly the first brand to bring high-end design to an ‘unlikely’ sector. Yet beyond their stylish exterior, HANX condoms also offer a more sustainable, ethical and guilt-free solution (even if until now, few people felt guilty about using a condom?!). And while HANX isn’t the first ethical condom brand (we’re big fans of Sustain, too), now you know that fair-trade, vegan condoms exist...perhaps the next time you see a ‘normal’ condom, you’ll question its provenance? And when you do, you’ll experience for yourself how novel innovations set consumer expectations, and rewrite the rules of an industry.

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